Sr. AI Search Optimization Specialist

About the Role

Key Responsibilities

• Develop and implement innovative AI-search optimization strategies to maximize Lucid Software's visibility and citations in AI-powered search tools (e.g., Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude etc.).
• Optimize existing and new content for AI-driven search, focusing on readability, citation optimization, and structured data.
• Develop strategies to ensure Lucid is cited on trusted LLM sources (Reddit, Wikipedia, review sites like G2 and Gartner etc.).
• Assist in technical audits to identify and resolve issues that may impact AI discoverability.
• Conduct in-depth research to understand how LLMs recommend resources and stay up-to-date with the latest trends and technologies related to AI search translating findings into roadmap priorities and stakeholder guidance.
• Collaborate with content, product, customer operations and web teams to ensure all digital assets are designed to be cited, summarized, and trusted by both human users and AI systems.
• Support the creation and refinement of AI-powered content workflows, ensuring content is generated, QA'd, and optimized for both traditional and AI search.
• Monitor Lucid Software's mentions and citations across various LLMs and AI search tools. Provide detailed, data-driven reports that track progress on AI search visibility as well as traffic and user growth via AI channels.
• Work closely with the SEO team to align AIO strategies with broader organic search goals, ensuring a cohesive and integrated approach to discoverability.
• Champion AI-search optimization best practices across the organization, providing training and support to relevant teams.

Requirements

• 3+ years of experience in content marketing, SEO, or a related digital marketing field, with a focus on emerging search trends.
• Strong analytical mindset with proficiency in tools like Google Analytics, Google Search Console, Semrush, Ahrefs, Screaming Frog and other web analytics and SEO software.
• Basic familiarity with schema markup, structured data (JSON-LD), and their implementation.
• Strong communicator and collaborator; you are comfortable working with people in a variety of roles across the organization and are quick to build relationships of trust.
• You can translate complex technical concepts into clear, actionable insights and can influence stakeholders across teams to take action on those insights.
• Detail-oriented and highly organized; you are effective at prioritizing and managing work across multiple projects and stakeholders.
• Have flexibility and tolerate ambiguity while still operating effectively.
• A strong, self-driven desire to learn, experiment, and adapt in a rapidly evolving digital landscape.

Nice to Have

• Experience working with or optimizing for generative AI tools such as ChatGPT, Gemini, or Perplexity.
• Understanding of AEO principles and how LLMs surface structured content, specifically with an understanding of how AI-driven search differs from traditional search.
• Experience with AI visibility platforms (Profound, ScrunchAI, Goodie etc.).
• Ability to utilize AI tools to efficiently create and optimize content at scale.
• Experience in a B2B/PLG SaaS environment.
• Experience with A/B testing and experimentation frameworks for optimizing content performance.