Sr Analyst - Direct Channels, Lend

American Express

New York, NY

Full Time

Senior

55k-105k

8 days ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The role involves contributing to the US Consumer Services Team, which manages a suite of consumer products, services, and experiences, including lending portfolios, Membership Rewards, travel and lifestyle services, and marketing programs across various channels. The US Consumer Marketing team focuses on making membership essential through world-class marketing that drives demand and engagement across the customer lifecycle.

Key Responsibilities

Influence development of new customer-centric marketing that will deliver incremental accepts and revenue across lending proven treatments in the Email & Direct Mail channels
Influence our strategy and results by identifying new opportunities, innovating our tactics, and applying a test & learn approach
Analyze monthly results reporting, forecasting and budget activities for respective treatments
Optimize targeting/segmentation strategy in close partnership with Data Analytics, Card Product, Risk, and Finance teams
Develop compelling marketing creatives, form learning agendas, modernize journeys, and ensure flawless operational execution
Analyze complex campaign performance data to drive creative strategies that align with broader team goals
Partner, build internal relationships, and influence key partners while thriving in a highly collaborative, fast-paced environment

Requirements

2+ years of marketing experience
Demonstrated ability developing & executing marketing; experience in Email, Direct Mail or Digital marketing preferred
Strong financial intelligence and problem-solving skills
Ability to partner, build internal relationships and influence key partners
Excellent business knowledge, clear written and verbal communication skills
High proficiency in Excel and managing complex data to derive insights
Bachelor's Degree Preferred
Customer centric marketer who can translate insights into strategies
Strong project management and organizational skills including attention to detail and managing multiple priorities

Nice to Have

Experience in growth marketing
Experience in digital marketing channels

Qualifications

Bachelor's Degree (preferred)

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements
20+ weeks paid parental leave for all parents
Free access to global on-site wellness centers (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Working at American Express

Our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. We support our colleagues with the support they need to thrive, professionally and personally, through initiatives like Amex Flex, which provides greater flexibility to work onsite, hybrid, or fully virtually depending on role and business needs.

Apply Now