Sr. Associate, Integrated Marketing

DraftKings

Boston, MA

Full Time

Mid Level

70k-88k

8 days ago

Job Description

About the Role

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. As a Senior Associate, Integrated Marketing, you’ll lead the go-to-market strategies for the DraftKings Daily Fantasy app, developing and executing comprehensive marketing campaigns for pivotal sports moments to increase engagement and activate the customer base.

Key Responsibilities

Lead the development and execution of marketing campaigns for the DraftKings DFS app, ensuring alignment across all cross-functional teams.
Work closely with Growth Marketing, Product, Media, Partnerships, and Creative teams to represent marketing needs and deliver consumer-centric solutions that meet business goals.
Analyze complex data sets to craft cohesive storytelling narratives, creating actionable insights and recommendations that inspire stakeholders.
Develop strategic marketing and creative briefs to guide internal creative teams and external agencies, ensuring campaigns are innovative and resonate with our audience.
Establish OKRs and KPI frameworks for campaigns, measure performance, and recommend optimizations to maximize impact.
Organize and lead company-wide project kickoffs, communicate milestones, and provide toolkits to activate marketing plans across channels.
Contribute to the long-term vision of the sports marketing team by identifying growth opportunities and process improvements.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
At least 2 years of proven experience in marketing, strategic planning, or analytics, preferably in a consumer-focused or product-driven industry.
Experience in product marketing, integrated media planning, and brand building.
Deep understanding of and passion for the Fantasy Sports landscape.
Strong data interpretation skills with the ability to synthesize information into actionable insights.
Excellent communication, analytical, and problem-solving skills.
Well organized with the ability to multitask, prioritize, meet deadlines, and deliver results.

Nice to Have

Experience working in a regulated gaming environment.
Knowledge of the sports marketing industry and emerging trends.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum of 2 years of experience in marketing, strategic planning, or analytics.

Benefits & Perks

US base salary range of $70,400 to $88,000, plus bonus, equity, and benefits.
Guidance through the process of obtaining a gaming license if required.
Work in a publicly traded company (NASDAQ: DKNG) headquartered in Boston.

Working at DraftKings

We are a technology company committed to innovation, responsible gaming, and creating extraordinary experiences. Our team values grit, growth, and collaboration to win as a team and deliver unforgettable moments for our customers.

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