Sr. Associate, Integrated Marketing

About the Role

Key Responsibilities

• Lead the development and execution of marketing campaigns for the DraftKings DFS app, ensuring alignment across all cross-functional teams.
• Work closely with Growth Marketing, Product, Media, Partnerships, and Creative teams to represent marketing needs and deliver consumer-centric solutions that meet business goals.
• Analyze complex data sets to craft cohesive storytelling narratives, creating actionable insights and recommendations that inspire stakeholders.
• Develop strategic marketing and creative briefs to guide internal creative teams and external agencies, ensuring campaigns are innovative and resonate with our audience.
• Establish OKRs and KPI frameworks for campaigns, measure performance, and recommend optimizations to maximize impact.
• Organize and lead company-wide project kickoffs, communicate milestones, and provide toolkits to activate marketing plans across channels.
• Contribute to the long-term vision of the sports marketing team by identifying growth opportunities and process improvements.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 2 years of proven experience in marketing, strategic planning, or analytics, preferably in a consumer-focused or product-driven industry.
• Experience in product marketing, integrated media planning, and brand building.
• Deep understanding of and passion for the Fantasy Sports landscape.
• Strong data interpretation skills with the ability to synthesize information into actionable insights.
• Excellent communication, analytical, and problem-solving skills.
• Well organized with the ability to multitask, prioritize, meet deadlines, and deliver results.

Nice to Have

• Experience working with cross-functional teams in a fast-paced environment.
• Knowledge of the gaming or sports betting industry.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits & Perks

• US base salary range of $70,400 - $88,000, plus bonus, equity, and benefits.
• Guidance through the process of obtaining a gaming license if required.
• Work in a regulated gaming company with opportunities for growth.