Sr. Brand Manager, Brand Communications - Ore-Ida

About the Role

Key Responsibilities

• Own breakthrough communications that will build brand equity and drive long-term growth for the business
• Own end to end creative strategy
• Develop creative briefs for external collaborators, including defining the business problem to be solved
• Manage feedback and discussions with lead agency
• Think strategically and holistically across the full marketing mix, with a focus on brand KPIs
• Build research frameworks for creative development in collaboration with the Insights team
• Influence and collaborate with category marketing, central marketing, consumer insights, sales, finance, and agency partners to execute creative ideas and activations
• Internal selling of brand communications strategy to business and organizational leadership
• Influence agency partners to deliver best-in-class ideas and prioritize resources for Ore-Ida
• Deliver creative strategies on budget and on time, optimizing marketing mix return
• Manage Brand Communications Analyst and inspire other cross-functional team members

Requirements

• Creative innovator with the courage to stand up for ideas and a passion for brand, design, and consumer experience
• Proven track record of results-driven leadership
• Operate with agility, with strong problem-solving and simplification skills
• Excellent communication, influence, and relationship-building skills in a cross-functional environment
• Proven collaborator who can bring teams together to solve problems
• Experience in marketing for a CPG company or supporting agency-side roles such as advertising, consulting, or media
• Ability to model resiliency in a dynamic, fast-paced work environment with multiple projects

Nice to Have

• Experience leading communications for a growing or iconic brand
• Experience working with agency partners and cross-functional teams
• Strong strategic thinking and creative development skills

Qualifications

• Experience supporting marketing in a CPG environment or on the agency side
• Strong communication and relationship-building skills
• Proven leadership and results orientation
• Ability to operate with agility and manage multiple projects

Benefits & Perks

• Coverage for employees and dependents through healthcare, protection, and savings plans
• Wellbeing programs including physical, social, emotional, and financial resources
• Participation in events, resources, and learning opportunities to promote overall wellbeing
• Paid Time Off, company holidays, flexible work arrangements, recognition, training
• Financial benefits such as 401k, life insurance, accidental death & dismemberment, disability