Sr. Brand Manager, US Visualization & FLACS

Alcon

Fort Worth, TX

Full Time

Senior

13 days ago

Job Description

About the Role

At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education. The Sr. Manager, Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for leading marketing strategies to drive demand and sales for specific products, assessing brand performance, overseeing marketing material development, and guiding the sales team to meet marketing goals.

Key Responsibilities

Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
Formulate and review corporate short and long-range plans, goals, and objectives for a specific product or product line
Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
Establish marketing strategies, including advertising promotions, pricing strategy, distribution channel management, and tactical plan development and execution
Evaluate brand performance, provide briefs, and oversee the development of marketing materials
Recommend product development and enhancements based on brand performance and feedback from customers
Conduct competitive product analysis and market research on consumer behavior and the professional audience
Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
Collaborate with internal and external stakeholders to achieve objectives
Drive execution programs aligned with brand strategies
Ensure that promotional materials and selling tools conform to quality standards
Partner with the Director of Marketing on new product launch activities and coordinate international brand management
Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
Execute channel product positioning and competitive selling strategies
Manage budget and expenses, planning, and forecasting
Provide support on specific projects undertaken by the Marketing Team
Partner with internal stakeholders on government Request For Proposals (RFP)
Develop and organize events, ensuring the planned level of distribution and systematic implementation of new products
Serve as a technical adviser, demonstrating products and troubleshooting product issues
Manage FLECS: LenSx and the pending acquisition of LensAR

Requirements

Bachelor's Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
The ability to fluently read, write, understand and communicate in English
7 Years of Proven Experience

Working at Alcon

Alcon takes pride in maintaining an inclusive environment that values different perspectives. The company's policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is committed to working with and providing reasonable accommodation to individuals with disabilities.

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