Sr. Campaigns Marketing Manager

About the Role

Key Responsibilities

• Develop and oversee multi-channel, full-funnel marketing campaigns aligned with business goals and sales priorities.
• Work with channel owners and key stakeholders to ensure successful implementation and keep campaigns on track.
• Leverage data to define audience segments, ensuring campaigns are personalized and relevant.
• Develop and test messaging for specific market segments or product areas.
• Collaborate with the content team and channel owners to define campaign assets such as emails, landing pages, whitepapers, and eBooks.
• Partner with Product Marketing, Content, Digital, Field Marketing, and Sales to ensure campaign alignment and consistency.
• Track, analyze, and report on campaign performance metrics (e.g., engagement, MQLs, pipeline contribution) and suggest optimizations.
• Stay current on cybersecurity trends, competitive landscape, and buyer behavior to inform campaign strategies.

Requirements

• 7+ years of B2B marketing experience, with at least 3 years focused on integrated campaigns in cybersecurity or enterprise technology.
• Proven ability to drive pipeline and revenue through strategic marketing programs and coordinate launches across multiple channels.
• Strong understanding of the cybersecurity buyer journey and personas (CISOs, security analysts, IT leaders).
• Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Power BI).
• Excellent project management, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced environment, take clear direction, and work independently in ambiguous situations.

Nice to Have

• Experience with a range of marketing across enterprise, mid-market, and commercial segments.
• Familiarity with ABM (Account-Based Marketing) strategies and tools.
• Experience with content marketing and creative development.
• Knowledge of Proofpoint's product portfolio or similar cybersecurity solutions.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Competitive compensation
• Comprehensive benefits
• Learning & Development programs including leadership and professional workshops, stretch projects, and mentoring
• Flexible work environment with remote options, hybrid schedules, and flexible hours
• Annual wellness and community outreach days
• Recognition programs for contributions
• Global collaboration and networking opportunities
• Paid Wellbeing Days and Volunteer Days
• Work from Anywhere option