Sr. Conversion Rate Optimization Specialist Sr. Conversion Rate Optimization Specialist

About the Role

Key Responsibilities

• Report on the performance of A/B tests and support personalization through A/B testing of personalized content.
• Collaborate with UX designers, analysts, researchers, campaign managers, and product marketing managers to identify opportunities for optimization.
• Present findings and insights to key stakeholders and provide recommendations for future testing and optimization strategies.
• Analyze website and marketing data to identify trends and opportunities for improving user engagement, conversion rates, and content performance.
• Develop hypotheses and create test plans to validate these hypotheses.
• Create, execute, and analyze A/B tests aimed at optimizing user experience and increasing conversion rates.
• Stay up-to-date with the latest trends in content optimization, conversion rate optimization, and A/B testing methodologies.

Requirements

• 5+ years of experience in website optimization and A/B testing.
• Strong analytical skills, including experience with data analysis and interpretation.
• Proficient with A/B testing tools such as Adobe Target, Google Optimize, Optimizely, or VWO.
• Strong understanding of and proficiency with web analytics tools such as Adobe Analytics, Google Analytics, Hotjar, and Mouseflow.
• Strong organizational skills and ability to document and maintain all A/B testing using Airtable or equivalent tools.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Solid understanding of digital marketing and website design best practices.
• Ability to travel as needed.
• Bachelor's degree in business, marketing, statistics, web analytics, data science, or related field.

Nice to Have

• Familiarity with web personalization.
• Master's degree in business, marketing, statistics, web analytics, data science, or related field.

Qualifications

• Bachelor's degree in business, marketing, statistics, web analytics, data science, or related field.

Benefits & Perks

• Industry-leading health and welfare benefits including medical, dental, vision, and life insurance for employees and their families.
• 401(k) and profit-sharing programs.
• Minimum of 80 hours of vacation leave.
• Twelve paid holidays throughout the year.
• Opportunities for personal and professional growth.