Web Strategist

IBM

New York, NY

Full Time

Mid Level

7 days ago

Job Description

About the Role

IBM.com Web Strategists create, land, test, optimize and merchandize web experiences, using analytics and experimentation to increase IBM's relevancy, empowering conversion from web visit to leads, and landing eCommerce orders. They collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are strategically aligned across the web experience. The role involves developing and executing tactics to optimize traffic through to conversion, with a focus on achieving key performance indicators such as web traffic growth, engagement, conversion rates, and sales from web activities.

Key Responsibilities

Create, land, test, optimize and merchandize web experiences using analytics and experimentation.
Collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience.
Develop and execute tactics that optimize traffic through to conversion.
Analyze KPIs to make data-driven recommendations to improve web performance.
Execute simple web optimization tactics to improve prioritized experiences.
Execute data-driven experiments and suggest improvements.

Requirements

Ability to analyze KPIs and make data-driven recommendations.
Execute web optimization tactics and experiments.
Build depth and breadth of Web strategy tools, including Adobe suite.
Develop stakeholder management skills.
Team-focused, organized project planner.
Growth mindset with curiosity, openness to feedback, and solution-oriented thinking.
Ability to recognize challenges, investigate root causes, and analyze outcomes.
Collaborative skills to work with others and draw upon professional concepts.

Nice to Have

Bachelor's degree or equivalent experience.

Qualifications

Bachelor's degree or equivalent experience.

Working at IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. The company values a growth mindset, team focus, and outcome orientation, emphasizing continuous learning, inclusive relationships, and customer-centered, nimble approaches in all activities.

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