Web Strategist

IBM

Austin, TX

Full Time

Entry Level

7 days ago

Job Description

About the Role

IBM.com Web Strategists create, land, test, optimize and merchandize web experiences, using analytics and experimentation to increase IBM's relevancy, empowering conversion from web visit to leads, and landing eCommerce orders. They collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are strategically aligned across the web experience.

Key Responsibilities

Create, land, test, optimize and merchandize web experiences.
Analyze KPIs to make data-driven recommendations to improve web performance.
Execute simple web optimization tactics to improve prioritized experiences.
Execute data-driven experiments and suggest improvements.
Develop and execute tactics that optimize traffic through to conversion.
Collaborate cross-functionally with stakeholders to develop an integrated web strategy.
Strive to continuously improve understanding of key audiences and visitor behaviors to optimize user experience.

Requirements

Entry-level web strategist with the ability to drive business outcomes and develop specialized skills.
Analyze KPIs to inform web performance improvements.
Execute web optimization tactics and data-driven experiments.
Build depth and breadth of Web strategy tools, including Adobe suite.
Develop stakeholder management skills.
Team-focused, organized project planner.
Growth mindset, staying curious, open to feedback, experimentation, and learning.
Ability to recognize challenges, investigate root causes, and analyze outcomes.
Collaborative skills to work with others and leverage an international team of experts.

Nice to Have

Bachelor's degree or equivalent experience.

Qualifications

Bachelor's degree or equivalent experience.

Working at IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. The organization values feedback, curiosity, collaboration, inclusivity, and a customer-centered, nimble approach in all activities.

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