Sr. Director, Demand Generation

About the Role

Key Responsibilities

• Develop and execute comprehensive, forward-looking demand generation strategies to drive customer growth across BA's key verticals (Data Centers, Healthcare, Hospitality) and region-specific markets, directly contributing to revenue targets.
• Lead the implementation of demand generation initiatives that align with long-term business objectives and maximize customer value, ensuring a direct impact on the bottom line.
• Collaborate closely with sales teams, providing insights, training, tools, and resources to strategically guide them toward long-term revenue opportunities.
• Ensure that sales strategies are built on deep customer insights, enabling the team to prioritize high-growth opportunities rather than short-term targets.
• Partner with marketing, product, and sales teams to ensure that all demand generation efforts are aligned with BA's business goals and full suite of offerings (Fire, Security, BMS, and solutions), driving measurable customer growth.
• Provide strategic recommendations that anticipate future opportunities, drive business growth, and enhance customer experiences.
• Lead market segmentation analysis to identify and prioritize target customer segments aligned with BA's strategic objectives.
• Stay ahead of industry trends, market dynamics, and competitive shifts, using this intelligence to guide decision-making and keep BA at the forefront of the market.
• Develop and maintain relationships with industry leaders and key stakeholders, cultivating long-term sales opportunities within BA's targeted verticals.
• Build and lead a high-performing team focused on strategic sales enablement, customer growth, and demand generation, ensuring alignment with revenue and growth targets.
• Mentor and develop team members, fostering a results-oriented culture of collaboration, innovation, and continuous improvement.
• Set clear performance expectations, conduct regular reviews, and ensure the team consistently meets or exceeds growth and revenue goals.

Requirements

• 10+ years of experience in sales, business development or related roles.
• 7+ years of people leadership experience, preferably in sales.
• Building Automation industry experience and/or comparable industry experience.
• Demand generation experience.
• Knowledge and experience with different go-to-market channel strategies including direct, distribution, and System Integrators for products and services.
• Proven track record of driving revenue growth and achieving business targets.
• Proven ability to build and lead high-performing teams.
• Strong strategic thinking and analytical skills.
• Excellent communication and negotiation skills.
• Ability to build and maintain relationships with key stakeholders.

Nice to Have

• MBA.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Experience within large matrixed organizations, with proven results.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills.
• Demonstrated ability to network and build relationships within the industry.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Qualifications

• 10+ years of experience in sales, business development or related roles.
• 7+ years of people leadership experience, preferably in sales.

Benefits & Perks

• Employer subsidized Medical, Dental, Vision, and Life Insurance.
• Short-Term and Long-Term Disability.
• 401(k) match, Flexible Spending Accounts, Health Savings Accounts.
• EAP and Educational Assistance.
• Parental Leave, Paid Time Off (vacation, personal business, sick time, parental leave), and 12 Paid Holidays.