Sr Director Digital & Brand Management

About the Role

Key Responsibilities

• Lead a diverse team of business partners and digital and brand functional professionals to help achieve business objectives across 27 Fujifilm subsidiaries.
• Create and launch progressive capabilities by energizing and leading strong cross-functional teams, operationalizing plans, and enabling change.
• Develop and lead the team to oversee content creation and channels delivery while also managing relationships with key partners both internally and externally -- ensuring impactful communications campaigns and messaging.
• Responsible for professional development and strengthening capabilities of digital marketing/communications, content creation, and brand management team.
• Champion digital marketing/communications, content creation, and brand management best practices, processes, and policies through engaged governance and ensure consistent execution by team as well as other internal stakeholders and external partners.
• Effectively build sustainable relationships both internally and externally to help achieve business outcomes, including with Fujifilm business leaders, Tokyo Office colleagues, and strategic external partners.
• Strategically engage, counsel, and influence business partners regarding digital marketing/communications and brand management programs.
• Leverage existing external partnerships for the benefit of the Fujifilm brand and businesses.
• Set and manage business expectations, including developing, executing, and tracking measurements in line with communication activities through monthly and quarterly reporting.
• Create the strategy and lead the execution of digital marketing/communications approach and programs supporting Fujifilm businesses in the Americas.
• Lead a competency-based team to strategize, develop, and disseminate brand-aligned content across digital channels.
• Enable digital transformation adoption by educating and coaching colleagues and business partners on innovative digital strategies.
• Manage and develop the corporate Fujifilm brand in the Americas, ensuring brand guidelines are followed and investments build/protect/defend the brand.
• Lead brand-building investments and conduct formal brand reviews to evolve Fujifilm and associated business brands.
• Coordinate with Legal to ensure legal issues, trademarks, and brand equity are properly maintained.
• Lead content creation campaigns across mediums including video, print, social, and experiential, supervising external partners to ensure standards are met.
• Develop and maintain a Content Management System and brand portal for content dissemination and digital asset management.
• Lead social media strategy and execution, managing online presence, building communities, and tracking engagement.
• Present reporting and analytics to businesses and provide recommendations for engagement and growth.

Requirements

• 20+ years of digital marketing/communications and brand management experience in a corporate environment.
• Approximately 5+ years of digital and brand leadership experience specifically in life sciences, healthcare, or pharma.
• An undergraduate degree is required; an advanced degree in Marketing or MBA is preferred.
• Deep digital acumen across external and internal channels with brand experience including visual and verbal content standards development.
• Demonstrated leadership in collaborating with peers/colleagues across cultures and geographies, with Japan and Europe experience a plus.
• Ability to grasp complex technical concepts for effective communication to stakeholders.
• Experience in a shared services organization is highly desirable.
• Excellent project-planning and project-management skills.
• Superior organizational skills and high attention to detail.
• Excellent communication and interpersonal skills for effective cross-departmental collaboration.
• Willingness to travel approximately 15%.

Nice to Have

• Experience with MS Word, Excel, PowerPoint.
• Strong research, planning, and analytic ability.
• Experience in information monitoring.

Qualifications

• 20+ years of relevant experience in digital marketing/communications and brand management.
• Approximately 5+ years of leadership experience in life sciences, healthcare, or pharma.

Benefits & Perks

• Up to $205,000 depending on experience
• 401k with employer contribution
• Medical, Dental, Vision insurance
• Wellness Incentive Program
• Health Savings/Spending Account
• Employee Assistance Program
• Surrogacy & adoption assistance
• Tuition reimbursement
• Financial counseling
• Sleep improvement program
• Family planning support
• Family care support resources
• #LI-REMOTE