Sr. Director Growth Marketing

Columbia Sportswear

Portland, OR

Full Time

Director

9 days ago

Job Description

About the Role

This is a hybrid role based out of Columbia Sportswear's HQ office near Portland, Oregon. The position involves leading omnichannel growth marketing efforts, managing a team dedicated to leveraging consumer insights to drive brand marketing, consumer acquisition, and growth of the Direct-To-Consumer business. The role reports directly to the SVP & Head of Marketing and focuses on integrated paid, organic, and retail marketing with a social-first consumer acquisition strategy rooted in storytelling and digital content.

Key Responsibilities

Develop and execute comprehensive growth strategies to drive customer acquisition, engagement, and retention
Coordinate brand positioning and ensure consistent messaging across all marketing channels
Conduct thorough market research to identify trends, opportunities, and the competitive landscape
Work closely with product, merchandising, planning, sales, and DTC teams to align marketing strategies with business objectives
Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance
Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration
Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI
Oversee all paid and organic media strategy, including paid brand, direct response channels, owned social, and retail channels

Requirements

Bachelor's degree in Marketing, Data Science, Psychology, Economics, or a related field
5+ years of P&L ownership of $500M+ revenue brands
Experience owning and managing decision making for 8-9 figure marketing budgets
10+ years of experience in performance marketing, with experience in the apparel or fashion industry; wholesale experience a plus
5+ years of experience in brand marketing or brand management
5+ years of experience in retail / foot-traffic or local marketing
Proven track record of leading and managing 15+ person marketing teams
Strong analytical and problem-solving skills, with the ability to interpret complex data and make strategic decisions
Proficiency in marketing automation tools, analytics platforms, and performance marketing platforms
Proficiency in digital and social-first brand building platforms and creative tactics, including Meta, TikTok, CTV, YouTube, Google, Influencer, Affiliates

Nice to Have

Experience in the apparel or fashion industry
Wholesale experience

Qualifications

Bachelor's degree in Marketing, Data Science, Psychology, Economics, or a related field

Benefits & Perks

Medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and voluntary benefits
401k plan with a generous company match
EAP+ with free and confidential 24/7/365 counseling services
Extensive wellness benefits, employee discounts, and a generous time off program

Working at Columbia Sportswear

Columbia Sportswear is committed to equal opportunity employment and providing reasonable accommodations for individuals with disabilities. The company values diversity and inclusion, fostering a culture of innovation, collaboration, and well-being, with a focus on supporting employees' physical, social/emotional, financial, career, and community well-being.

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