Sr. Director, Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with Cadent's goals and revenue targets.
• Contribute to integrated marketing planning across brand, product, demand generation, events, and communications.
• Help manage and grow a high-performing team of marketers.
• Define and evolve Cadent's brand messaging to clearly communicate our value proposition to marketers, agencies, publishers, and tech partners.
• Establish the company as a thought leader in AdTech through PR, analyst relations, and executive visibility.
• Ensure consistent brand expression across all touchpoints.
• Manage Cadent's national and local event presence including uncovering opportunities and planning for the year and executing events and experiences for the Cadent brand with precision ensuring an amazing brand presence.
• Handle all logistics including branding, sponsorship details and contracting, promotion and liaise with GTM team to ensure attendance and client/prospect interaction opportunities.
• Own and scale lead generation programs that convert into qualified pipeline and revenue.
• Oversee paid media, content syndication, email, ABM, and partner marketing strategies.
• Optimize campaign performance using metrics such as CAC, MQL to SQL conversion rates, and ROI.
• Stay ahead of industry trends, competitor moves, and customer needs.
• Use data to measure marketing effectiveness and guide strategic decisions.
• Build marketing dashboards and attribution models to report on KPIs.

Requirements

• 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role within AdTech, MarTech, or enterprise SaaS.
• Demonstrated success in building brand awareness and generating pipeline in a technical, complex sales environment.
• Deep understanding of the programmatic ecosystem, media buying cycles, and advertising technologies.
• Strong analytical skills with experience managing marketing performance and reporting tools (e.g., HubSpot, Salesforce, Google Analytics, Tableau).
• Proven ability to manage and mentor high-impact marketing teams.
• Excellent storytelling, communication, and stakeholder management skills.
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.

Nice to Have

• Experience in the adtech or related technology industry.
• Experience with integrated marketing campaigns and event management.
• Knowledge of the latest industry trends and competitive landscape.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• MBA is a plus.

Benefits & Perks

• Pay range of USD $165,000.00 per year.