Sr. Director of Brand Marketing

About the Role

Key Responsibilities

• Partner with the Chief Marketing Officer to shape brand strategies into growth-focused marketing initiatives, leveraging market insights to capture segment and daypart opportunities.
• Lead and inspire internal teams and agency partners, working cross-functionally to deliver impactful campaigns that seamlessly integrate traditional, digital, and in-restaurant channels.
• Oversee menu strategy and culinary development briefs, leveraging consumer insights to guide innovation and evaluate launch viability.
• Collaborate with cross-functional teams (Digital, Design, Field Marketing, Operations, and Finance) to ensure consistent, impactful brand storytelling.
• Build and manage brand partnerships and growth initiatives that elevate the P.F. Chang's experience.
• Mentor and develop a team of senior-level marketers, fostering collaboration and accountability while supporting long-term career growth.
• Monitor brand performance, analyze results, and provide actionable insights to optimize future programs.
• Ensure all programming is executed on-time and on-budget.

Requirements

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 12+ years of brand marketing experience; strongly prefer restaurant or hospitality industry experience.
• Proven track record leading teams (3+ years minimum leadership experience).
• Experience in product (menu) development, advertising, and brand communications.
• Creative thinker with passion for food, hospitality, and building iconic brands.

Nice to Have

• Experience in restaurant or hospitality industry.

Qualifications

• Educational background in Marketing, Business, or related field, with MBA preferred.
• Extensive experience in brand marketing, particularly in restaurant or hospitality sectors.
• Leadership experience of at least 3 years managing teams.

Benefits & Perks

• Comprehensive Benefits: Medical, dental, vision and 401(K) starting on the 1st of the month following the hire date.
• Paid Vacation and Sick Time: 20 days per calendar year for full-time Global Support Center team members, prorated for new hires.
• Paid Holidays: 12 company-selected holidays plus 2 floating holidays per year.
• Competitive Pay & Performance Incentives: Annual bonuses based on Company performance.
• Professional Development: Tuition reimbursement for job related programs.
• Lucky Cat Meal Card: Preloaded meal card for use at any corporate-owned P.F. Chang's location.
• Exclusive Discounts: Access exclusive employee discounts.
• Supportive Community: Financial assistance through the Lucky Cat Fund during hardships for qualifying team members.