Sr Director, WeddingWire and International Product Marketing

About the Role

Key Responsibilities

• Own the product marketing strategy for WeddingWire, leading the differentiation strategy of other TKWW brands, and exploring category expansion.
• Develop go-to-market strategies for new features, enhancements, and offerings tailored to both couples and wedding pros.
• Leverage research, usage data, and competitive intelligence to deepen understanding of customer journey.
• Lead cross-functional research and market analysis to evaluate product-market fit for elopements across key markets.
• Shape the testing roadmap and differentiation strategy to win in this emerging wedding format.
• Develop early-stage GTM hypotheses and partner with product to validate the opportunity.
• Build the international product marketing function from scratch—define the right structure and processes to support localized go-to-market efforts across X countries and X languages.
• Partner with regional leads, product managers, and marketers to localize positioning, messaging, and launch strategies in line with cultural, behavioral, and product nuances.
• Identify, prioritize, and launch key products in new markets, supporting TKWW's global expansion plans.
• Champion a customer-first mindset through segmentation, research, and journey mapping across all core customer types.
• Define the global value proposition for our audiences, as well as tailored positioning for international markets.
• Translate insights into product innovation, marketing strategy, and experience improvements.
• Build and mentor a lean, nimble team of marketers operating like a startup within TKWW.
• Drive alignment across global stakeholders in product, brand, lifecycle, communications, and analytics.

Requirements

• 10-15+ years in marketing, with 8+ years in product marketing and international or multi-market experience strongly preferred.
• Proven success in launching products globally, developing localized go-to-market strategies, and scaling product marketing capabilities internationally.
• Experience in two-sided marketplaces, SaaS, or consumer platforms.
• Passion for customer insight, storytelling, and cross-functional collaboration.
• Proven ability to operate autonomously, drive GTM strategy, and execute quickly in ambiguous or evolving spaces.
• Deep empathy for diverse customer types, from small business owners to digital-native consumers.
• Data-driven mindset and analytical horsepower to support strategic decision-making.
• Strong leadership presence, with the ability to influence across product, marketing, and executive teams.
• Excellent at connecting the dots and communicating complex ideas simply across all levels of an organization.
• Strong strategic skills with an enjoyment of rolling up sleeves.
• MBA or international business experience is a plus.

Nice to Have

• MBA or international business experience.

Benefits & Perks

• Flexible vacation and generous parental leave.
• Support for growth, development, and happiness of employees.
• Hybrid work model with in-office time in various global office hubs.
• Engaging perks and discounts, mental wellbeing, physical health, and financial planning support.