Sr. Integrated Marketing Manager - Channel Lead

About the Role

Key Responsibilities

• Translate insights from market trends, customer behavior, competitive analysis, and channel performance into actionable plans.
• Lead the evergreen brand strategy and messaging for Metro, ensuring it is clear, compelling, and consistently applied across all customer touchpoints, including retail environments, web, and other owned channels.
• Develop and implement coordinated marketing strategies that support business goals and customer engagement.
• Partner cross-functionally with Consumer Insights, Marketing, Creative, Retail Merchandising, and additional partners to bring strategies to life.
• Drive cross-functional team alignment and execution for coordinated campaigns and brand initiatives.
• Bring transparency and structure to fast-paced, evolving environments, rallying teams around shared goals and delivering results.

Requirements

• Bachelor's Degree (Required)
• 7+ years Marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands (Required)
• 2+ years Delivering Omni/Multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required)
• Solid understanding of digital marketing including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
• Outstanding experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
• Campaign leadership skills including end-to-end campaign development such as strategy, segmentation, targeting, in a Multi-channel/Omni-channel environment. (Required)
• Strong analytical and critical thinking skills, with the ability to synthesize inputs into actionable plans.
• Experience managing or supporting omnichannel marketing efforts, especially in retail and digital environments.
• Legally authorized to work in the United States.

Nice to Have

• Master's/Advanced Degree
• Validated experience in commercial and strategic marketing roles with strong executional track records.
• Ability to lead and influence across functions without direct authority.
• Excellent verbal and written communication skills, with strong storytelling and brand building.

Qualifications

• At least 18 years of age

Benefits & Perks

• Competitive base salary and compensation package
• Annual stock grant, employee stock purchase plan, 401(k)
• Access to free, year-round money coaches
• Medical, dental, and vision insurance
• Flexible spending account
• Paid time off and up to 12 paid holidays
• Paid parental and family leave
• Family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching
• Disability, voluntary AD&D, accident, life, and long-term care insurance
• Mobile service & home internet discounts
• Pet insurance and transit programs