Sr. Manager, Demand Generation

Project44

Chicago, IL

Full Time

Senior

5 days ago

Job Description

About the Role

The Sr. Manager, Demand Generation at project44 is responsible for owning the strategy and execution of campaigns that generate demand across target audiences and markets. The role involves collaborating with sales, product marketing, content, and operations to deliver integrated programs that convert leads into qualified pipeline. The position is part of a company that is redefining global supply chain operations through AI-powered insights and innovative logistics solutions, with headquarters in Chicago and Bengaluru.

Key Responsibilities

Develop, execute, and optimize multi-channel demand generation strategies including paid media, email, ABM, SEO/SEM, events, webinars, and content syndication to deliver qualified leads and pipeline.
Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion.
Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams.
Define and track key performance metrics such as MQLs, meetings, and pipeline contribution, using data and insights to continuously refine campaigns.
Own budget allocation across channels and campaigns to ensure maximum return on investment.
Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned with campaign goals and resonate with target personas.
Test new channels and tactics to uncover innovative ways of reaching and engaging the target audience.
Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities.

Requirements

7+ years of experience in B2B demand generation, ideally in SaaS, enterprise technology, or supply chain/logistics industries.
Proven track record of building integrated demand generation programs that deliver pipeline and revenue.
Deep expertise in digital channels including paid search, display, paid social, retargeting, and email automation.
Experience managing ABM programs and aligning closely with enterprise sales teams.
Hands-on experience with marketing automation and CRM systems such as Marketo, HubSpot, Pardot, Salesforce, or equivalents.
Strong analytical skills; comfortable owning reporting and using data to optimize campaigns.
Exceptional collaboration and communication skills, with the ability to influence cross-functional stakeholders.
A bias for action and the ability to thrive in a fast-paced, high-growth environment.

Nice to Have

Experience in SaaS, enterprise technology, or supply chain/logistics industries.

Working at Project44

At project44, we believe in better. We challenge the status quo because we know a better supply chain isn't just possible—it's essential. We are powered by a diverse global team that is tackling tough logistics challenges with innovation, urgency, and purpose. We celebrate diversity and are committed to creating an inclusive environment where everyone can bring their authentic self to work. We pride ourselves on being an equal opportunity employer and continuously work to improve our inclusive culture.

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