Sr. Manager, Marketing - Brand Strategy
Verano Holdings
Job Description
About the Role
The Sr. Manager, Marketing - Brand Strategy (Flower, Pre-Rolls, and Vapes) is responsible for driving the development and execution of Verano's product marketing strategy across its core flower, vape, and pre-roll brands in support of driving growth in market share, revenue, and profitability across the portfolio. This individual will build and manage the long-term strategic plan for the portfolio, lead the commercialization process of new initiatives, conduct analysis of portfolio and market trends to inform the team and drive strategic initiatives, and be responsible for building & executing the annual marketing plan on the portfolio. They will work in close coordination with the broader marketing team as well as cultivation, production, supply chain, sales, procurement, retail, and other cross-functional teams to bring initiatives to life and continue to grow the business.
Key Responsibilities
- Drive the development and execution of Verano's product marketing strategy across core brands in flower, vape, and pre-roll categories.
- Build and manage the long-term strategic plan for the portfolio.
- Lead the commercialization process of new initiatives.
- Conduct analysis of portfolio and market trends to inform strategic decisions.
- Build and execute the annual marketing plan for the portfolio.
- Collaborate with cross-functional teams including cultivation, production, supply chain, sales, procurement, and retail to implement initiatives and support business growth.
Requirements
- Experience in developing and executing product marketing strategies.
- Ability to analyze market trends and portfolio performance.
- Strong collaboration skills across multiple departments.
- Experience in managing strategic planning and commercialization processes.
Nice to Have
- Experience in the cannabis or related consumer goods industry.
- Knowledge of flower, vape, and pre-roll product categories.
Qualifications
- Not specified in the description.
Benefits & Perks
- Not specified in the description.
Working at Verano Holdings
Not specified in the description.
Job Details
Job Skills
Key skills identified from this job posting
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About Verano Holdings
Website
verano.com
Company Size
1001-5000 employees
Location
Chicago, IL
Industry
All Other Crop Farming
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