Sr. Omnichannel Marketing Manager

About the Role

Key Responsibilities

• Create and execute shopper marketing strategies that drive conversion and loyalty across key retail partners, both in-store and online.
• Partner with retailers (e.g., Walmart, Sam's Club) to develop joint business plans, in-store activations, and digital shopper programs.
• Lead the development of integrated marketing campaigns across in-store, digital, e-commerce, and social touchpoints to enhance the shopper experience.
• Develop and implement strategies to optimize digital shelf presence, PDP content, search performance, and retail media activations across e-commerce platforms.
• Partner with retail media networks (Walmart Connect, etc.) to execute and optimize paid digital campaigns that drive traffic and conversion.
• Leverage data, shopper insights, and category trends to influence marketing plans and drive business growth across physical and digital channels.
• Work with sales and brand teams to develop trade promotions, digital coupons, and online-exclusive offers to drive engagement and sales.
• Collaborate with brand marketing, sales, e-commerce, and insights teams to ensure alignment on shopper engagement strategies and digital growth initiatives.
• Measure campaign effectiveness, analyze sales impact across omnichannel platforms, and optimize future activations using data-driven insights.
• Oversee shopper marketing budgets, ensuring efficient allocation of resources between in-store and digital/e-commerce activations to maximize ROI.
• Create compelling, visually engaging PowerPoint presentations to communicate strategies, campaign results, and business recommendations to internal stakeholders and retail partners.

Requirements

• Experience optimizing Product Detail Pages (PDPs), leveraging A+ content, and improving Content Health Scores to drive conversion, especially on Walmart.com.
• Strong understanding of Walmart Connect, including Sponsored Products, Search, and Display Ads, with a focus on driving traffic and ROAS.
• Proficiency in Walmart Luminate and Retail Link to analyze performance, shopper behavior, and category insights to inform strategy.
• Ability to develop 360° marketing plans that connect in-store and online touchpoints, driving conversion through digital and physical activations.
• Experience managing digital content through platforms like Salsify or Syndigo to ensure consistent, high-quality PDP content.
• Knowledge of driving online promotions, Rollbacks, and Value Packs while aligning with Walmart's promotional calendar.
• Ability to partner with Sales, Brand, and E-Commerce teams to deliver integrated marketing plans that support Walmart growth.

Nice to Have

• Experience with digital content management platforms like Salsify or Syndigo.
• Knowledge of retail media networks beyond Walmart Connect.
• Experience with digital marketing analytics tools such as Walmart Luminate and Retail Link.

Qualifications

• Experience in omnichannel marketing, especially with retail and e-commerce platforms
• Strong analytical skills with proficiency in performance and shopper insights tools
• Excellent communication and presentation skills

Benefits & Perks

• Flexible work scheme with flexible hours, hybrid
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 12 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Annual performance bonus
• Comprehensive healthcare including mental health support and 401(k) plan matched by employer
• Family benefits including fertility support, fully paid parental leave, caregiver services
• Vacation days off, sickness leave, holidays, volunteer time off, & more