Sr. Paid Search Manager

About the Role

Key Responsibilities

• Defining and executing long-term paid search strategy and annual planning
• Managing performance across Google Ads and Microsoft Ads with an eye toward LTV-driven growth
• Leading high-impact experimentation on bidding models (e.g., LTV bidding, offline conversions, MTA), campaign structures, creative messaging, landing pages, and audience segmentation
• Driving efficiencies and campaign hygiene through tasks such as LP health, creative QA, negative keyword audits, and automation oversight to ensure brand safety
• Identifying growth opportunities through account expansion, integrations, tooling, new product adoption, and keeping up with the ever-changing landscape of search
• Partnering with Product Marketing, Data Science, Growth Ops, SEO, Analytics and Product to align on goals and integrate insights into campaign planning
• Developing and mentoring a Paid Search Strategist to increase testing velocity, operational excellence, and impact
• Maintaining strong relationships with Google and Microsoft to unlock early access to new features and platform insights
• Supporting major product launches and seasonal promotions through full-funnel campaign planning and execution

Requirements

• 7+ years of relevant experience in Paid Search
• Proven success leading experiments across bidding strategies, audience segmentation, and ad creative
• Strong grasp of performance KPIs—especially LTV:CAC, incrementality, ROAS, and CPA
• Experience building forecasts, channel plans, and budgeting for 7-figure+ spend
• Experience measuring test impact (e.g., A/B tests, holdouts, model-driven results)
• Comfort with tools like Google Ads Editor, SA360, Databricks, Optimizely, Sheets/Excel, and basic SQL or experimentation platforms
• Embodies our EAGER values—ethical, adaptable, gritty, empathetic, and remarkable
• Inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust

Nice to Have

• Experience with LTV modeling and predictive bidding
• Experience working with cross-functional teams such as Product Marketing, Data Science, and SEO
• Ability to lead and develop a team of strategists

Qualifications

• Educational background is not explicitly specified, but extensive experience in Paid Search is required

Benefits & Perks

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities