Sr. Product Marketing Manager

About the Role

Key Responsibilities

• Develop a deep understanding of our products, target markets, customer segments, and competitive landscape to inform go-to-market strategies.
• Build and execute integrated product marketing strategies that align messaging, campaigns, content and go-to-market efforts across channels to drive awareness, adoption and growth.
• Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product's value.
• Partner closely with customer success and sales to identify happy customers and turn them into champions through testimonials, case studies and references.
• Cultivate and engage with our user and partner communities through events, digital channels, peer review sites and trade publications to build loyalty and brand affinity.
• Create high-impact marketing assets such as product brochures, sales enablement materials, customer case studies and videos, to support each phase of the buyer's journey.
• Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.
• Work in a fast-paced environment where collaboration skills, agility, a strong ability to prioritize, and customer obsession are key to success.

Requirements

• Bachelor's degree in business, marketing or related field.
• 5+ years of relevant B2B marketing experience.
• Experience with product positioning, developing audience strategies and/or building user communities in a B2B omnichannel marketing organization.
• Proven history of being results-oriented with the ability to build effective cross-functional relationships through strong interpersonal skills.
• Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensuring coordination across these groups.
• Excellent written and verbal communication skills, with ability to influence and motivate all levels of an organization.
• Knowledge or experience in SaaS or legal software and/or relevant industries strongly desired but not required.

Nice to Have

• Knowledge or experience in SaaS or legal software and/or relevant industries.

Qualifications

• Bachelor's degree in business, marketing or related field.
• 5+ years of relevant B2B marketing experience.

Benefits & Perks

• Hybrid Work Model: flexible hybrid working environment (2-3 days a week in the office depending on the role).
• Flexibility & Work-Life Balance: Flex My Way policies, work from anywhere for up to 8 weeks per year.
• Career Development and Growth: continuous learning, Grow My Way programming, and skills-first approach.
• Industry Competitive Benefits: flexible vacation, Mental Health Days, Headspace access, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Social Impact: paid volunteer days, pro-bono projects, ESG initiatives.
• Comprehensive US benefits including health, dental, vision, disability, life insurance, 401k with match, paid holidays, parental leave, sabbatical leave, and additional optional insurances and programs.