Sr. Product Marketing Manager, Customer Storytelling, AWS AI

About the Role

Key Responsibilities

• Own customer storytelling for the AWS Generative AI Innovation Center, a group of scientists and strategists with deep AI expertise that guide customers across the full AI lifecycle from ideation to enterprise-wide adoption.
• Develop bar raising AI customer stories that showcase how AWS customers are delivering value on AWS and work closely with integrated marketing to feature these stories in key marketing channels (e.g., campaigns, webpages, social, etc.)
• Pilot new ways to bring top AI customer stories to life across multiple mediums and channels.
• Work closely with the Generative AI Innovation Center leaders, strategists, and scientists to understand the adoption journey AWS AI customers are going through, and translate these insights into customer stories.
• Establish the right metrics and KPIs that will measure marketing effectiveness, optimize programs for maximum impact, and help continuously iterate on existing marketing assets.
• Build compelling customer storytelling that explores the journey customers take to deliver value with AI.
• Work hand-in-hand with customers, other marketers, strategists, and scientists to build content and drive awareness and engagement across multiple channels.
• Develop marketing assets such as websites, videos, success stories, blogs, presentations, print collateral, and sales enablement tools.
• Measure the impact of marketing work on the business and perception.
• Transition from strategic planning or creative ideation to detailed execution multiple times per day.

Requirements

• Experience building, executing and scaling cross-functional marketing programs.
• Experience using data and metrics to drive improvements.
• 6+ years of product marketing experience developing compelling content and messaging.

Nice to Have

• Experience with customer segmentation, profiling, and targeting.
• Experience creating bar raising customer storytelling.

Qualifications

• Basic qualifications include experience building, executing, and scaling marketing programs, using data to improve, and at least 6 years of product marketing experience.

Benefits & Perks

• Competitive salary ranging from $128,600/year to $212,600/year depending on geographic market and experience.
• Total compensation package including equity, sign-on payments, and other benefits.
• Medical, financial, and other benefits.
• Work-life balance and flexible working culture.
• Inclusive team culture with employee-led affinity groups and ongoing learning events.
• Mentorship and career growth opportunities.