Sr Product Marketing Manager

About the Role

Key Responsibilities

• Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs.
• Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props.
• Engage with product, technical and other teams on validating feasibility.
• Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Collaborate to build effective sales tools, training materials, selling pitches, FAQS, rep compensation plans etc that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
• Partner with digital, base and vendor teams to develop end-to-end customer journeys.
• Monitor and report on industry trends, business performance, KPIs, and communicate results of sales and marketing efforts to stakeholders.
• Liaise with leadership to drive the right pricing and promotional mix to meet business objectives while maximizing revenue and margins.
• Use business and financial analysis to drive strategy, product retention, and support incremental programs for up-sell/cross-sell strategies.
• Perform other duties/projects as assigned by business management as needed.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or relevant field such as Computer Science.
• 7+ years experience delivering successful, holistic product marketing content and collateral tied to increased business revenue.
• Experience developing go-to-market strategies, messaging, and related tactics in cooperation with Product Management and Sales.
• Strong foundation in consumer segmentation & insights to identify opportunities and develop segment-specific solutions and value propositions.
• Extensive customer interaction experience and success storytelling.
• Strong verbal and written communication skills, including content development, presentation, and editing.
• Proven project management experience with cross-functional teams including product management, marketing, demand generation, and sales.
• Experience working on UX, designs, and digital flows.
• Deep understanding of how retail and assisted channels operate and how to drive performance in them.
• At least 18 years of age and legally authorized to work in the United States.
• Travel required.

Nice to Have

• Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and using customer insights to improve experiences.
• Strong understanding of the product development lifecycle for products and services, including managing a product through its entire lifecycle.
• Experience working on UX, designs, and digital flows.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or relevant field.
• 7+ years experience in product marketing and collateral development.

Benefits & Perks

• Competitive base salary and compensation package including stock grants, employee stock purchase plan, 401(k), and access to money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, and up to 12 paid holidays annually.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Disability, voluntary AD&D, accident, life, and long-term care insurance.
• Mobile service & home internet discounts, pet insurance, transit programs.
• Opportunities for career growth and development.