Sr Product Marketing Manager

About the Role

Key Responsibilities

• Develop product positioning, value propositions, and messaging that resonates with the buying audience and produce the source messaging blueprint.
• Create product collateral such as data sheets, FAQs, technical briefs, and presentations for both internal stakeholder teams and customer facing use.
• Deliver webinars and training sessions where needed.
• Develop and lead cross functional execution of a standard set of product marketing assets including audience segmentation, competitive positioning, pricing and packaging, messaging and positioning, launch and operational plans.
• Assist in product naming by providing market, competitive and customer context.
• Support launch planning and orchestrate execution of the commercial release of products and services.
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building.
• Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative.
• Develop customer references, testimonials, and insights for external and internal use.
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.
• Perform ongoing analysis of customer adoption and success and provide feedback to the product team.
• Support other duties/projects as assigned by business management as needed.

Requirements

• Bachelor's degree in marketing, Business, Communications, or relevant field of study such as Computer Science.
• 7+ years of experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue.
• Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales.
• Strong technical foundation, including experience delivering segment-specific solutions.
• Extensive customer interaction experience and customer success storytelling.
• Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content).
• Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales.
• At least 18 years of age.
• Legally authorized to work in the United States.

Nice to Have

• MBA
• Experience with industry analysts and external thought leadership.

Qualifications

• Bachelor's degree in relevant field.
• 7+ years of product marketing experience.

Benefits & Perks

• Competitive base salary and compensation package.
• Annual stock grant, employee stock purchase plan, 401(k).
• Access to free, year-round money coaches.
• Medical, dental and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Short- and long-term disability, voluntary AD&D, accident, life, and disability insurance.
• Mobile service & home internet discounts, pet insurance, transit programs.