Sr Product Marketing Manager, Photoshop

About the Role

Key Responsibilities

• Collaborate with cross-functional teams to develop and implement go-to-market strategies to deepen product engagement and drive Photoshop's growth among Creative Professionals worldwide.
• Understand and use new and updated Photoshop products and features to gain customer empathy and define marketing objectives and plans tied to business goals.
• Engage with customers online and in person as well as conduct research to understand customer needs, use cases, workflows, feature prioritization, and sentiment drivers, incorporating insights into product marketing strategies to increase retention and positive sentiment.
• Develop key positioning, messaging, and use cases for products and features validated by customers and the community, driving the target audience to take action.
• Set objectives, critical metrics, and targets to assess the impact of initiatives based on historical benchmarks and industry standards, continually striving to optimize and improve.

Requirements

• Extensive industry experience using Adobe Photoshop or similar advanced creative applications, with a deep understanding of features, capabilities, workflows, and use cases.
• Proven track record of collaborating across teams to develop and complete impactful marketing efforts.
• Exceptional communication skills, including advanced written and verbal abilities, with confidence in presenting and influencing stakeholders.
• Strong, data-driven point of view on market opportunities and how to win new and retain existing Adobe customers.
• Ability to influence highly matrixed teams with differing goals and critical metrics.
• BA/BS degree preferred or 8-15 years of practical experience with advanced creative imaging software, or equivalent experience.
• 5+ years of marketing experience, ideally in consumer software technology.
• Passion for translating products and features into marketing communications to empower creators.
• Proven ability to drive business growth through high-impact marketing initiatives.
• Ability to define problems amidst ambiguity and act autonomously.
• Experience influencing cross-functional teams with differing goals.
• Patience and adaptability in dynamic environments.
• Global culturalization and localization experience.
• Willingness to travel 0-10%.

Nice to Have

• Experience in the creative industry and building/nurturing online communities.
• Experience with social media platforms, forums, and online community engagement.

Qualifications

• BA/BS degree preferred or 8-15 years of experience with advanced creative imaging software.
• 5+ years of marketing experience in consumer software technology.

Benefits & Perks

• Competitive salary range of $120,700 -- $213,400 annually, varying by location and experience.
• Potential eligibility for long-term incentives such as equity awards.
• Additional incentives may include short-term incentives in the form of sales commissions or annual incentives.