Sr. Product Marketing Manager - Startups

About the Role

Key Responsibilities

• Help startups innovate, build, and scale AI and data applications on Snowflake.
• Shape and execute go-to-market strategies that inspire and empower early-stage companies to build their apps—and their businesses—on the Snowflake Data Cloud.
• Develop targeted programs and messaging that speak to startup founders, developers, and technical leaders focused on data, application, and agentic products development.
• Create compelling content and enablement assets that showcase how to build, distribute, scale, and monetize applications natively on Snowflake.
• Execute and be accountable for the success of go-to-market campaigns that require cross-functional collaboration with demand generation, analyst relations, content marketing, partner marketing, sales, product management, and other teams.
• Use data-driven insights to prioritize opportunities, optimize campaigns, and report on performance.
• Work closely with startups, customers, VCs, partners, and sales to refine our go-to-market strategy and identify high-impact growth areas.
• Serve as the voice of startup builders within Snowflake—representing their needs, feedback, and innovation goals to influence product roadmaps, improve the developer experience, and enhance app distribution capabilities.

Requirements

• 6+ years of experience in product marketing, with a focus on data platforms, application ecosystems, or marketplaces.
• Proven success in driving adoption and growth through go-to-market strategies tailored to startup and developer audiences, with a deep understanding of early-stage company dynamics, challenges, and innovation goals.
• Exposure to venture ecosystems, with the ability to engage VCs, accelerators, or startup programs as part of a broader GTM strategy.
• Exceptional written communication skills and ability to translate complex technical topics into clear, compelling messaging.
• Demonstrated track record of building successful go-to-market programs and campaigns.
• Cross-functional team management and organizational skills, influence without authority, including senior management.
• Analytical mindset, interpreting and summarizing data with actionable insights.
• Strong technical foundation—experience with data infrastructure, developer platforms, or application backends; ideally familiar with building or marketing products for technical users or startup builders.
• BS/BA; MBA preferred.

Nice to Have

• Experience with building or marketing products for technical users or startup builders.

Qualifications

• BS/BA degree; MBA preferred.

Benefits & Perks

• Competitive salary with an estimated range of $155,000 - $216,300.
• Participation in Snowflake's bonus and equity plan.
• Benefits including medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending & health savings accounts.
• At least 12 paid holidays and paid time off.
• Parental leave.
• Employee assistance program.
• Other company benefits.