Sr. Specialist, Brand Identity, Syndication

About the Role

Key Responsibilities

• Assist the Sr. Manager, Brand Identity, Syndication in educating the Rogers team on Xfinity's brand strategy, identity, and voice.
• Equip the Rogers team with the latest brand visual identity guidelines and adaptable brand assets such as logos, shapes, device renders, and more.
• Act as the primary resource for Rogers team, driving Xfinity brand compliance and ensuring consistent, on-brand expression across all touchpoints.
• Provide creative consultation and develop low-lift design elements as needed, engaging the design team when necessary.
• Lead briefing process with the design team to develop custom Rogers assets, ensuring adherence to visual identity principles.
• Bridge communication with the Xfinity brand strategy team to ensure Rogers team is properly briefed on product positioning, messaging, and nomenclature.
• Craft a syndication model that can be replicated across future partnerships, including standardized approaches to brand identity, processes, and product positioning.
• Lead all meetings with the Rogers team, ensuring regular communication and alignment on updates and status items.
• Ensure the Rogers Collection on the Xfinity Brand Hub is up-to-date with the latest assets and guidelines.
• Drive operational rigor for defining and maintaining governance processes, including tactic review and asset management.
• Support new channel transformations, including dotcom, app, retail, and environmental branding.
• Exercise independent judgment and discretion in matters of significance.
• Maintain regular, consistent, and punctual attendance; may require variable schedules.

Requirements

• Exceptional partnership and collaboration skills to work seamlessly with cross-functional teams and partners.
• Passion for branding and design, with incredible attention to detail.
• Operational rigor and discipline to develop, implement, and maintain processes, standards, and assets.
• Excellent written and verbal communication skills, proficiency in presentation applications such as Keynote and PowerPoint.
• Experience with Adobe Creative Cloud is a plus.
• Proactive, self-starter attitude with agility and flexibility to adapt to changing requests in a fast-paced environment.
• Ability to follow through to meet deadlines and ensure deliverables meet specifications.

Nice to Have

• Experience with Adobe Creative Cloud.

Qualifications

• Bachelor's Degree (preferred), or extensive related professional experience or coursework.

Benefits & Perks

• Benefits should connect you to the support you need when it matters most.
• Options, expert guidance, and always-on tools that are personalized to meet your needs.
• Support physically, financially, and emotionally through big milestones and everyday life.