Staff Product Marketing Manager - Global Systems Integrators

About the Role

Key Responsibilities

• Develop and refine joint messaging with GSIs, articulating Okta's differentiated value in enterprise transformation engagements.
• Analyze partner business models, service offerings, and vertical expertise to inform GTM strategies.
• Monitor competitive activity in the identity + SI ecosystem to shape positioning and combat threats.
• Support cross-functional product launches and solution rollouts in collaboration with GSI partners.
• Support integrated campaigns and account-based marketing (ABM) programs to drive GSI pipeline.
• Own the development of partner-specific value propositions, solution overviews, pitch decks, and playbooks.
• Create scalable enablement materials and deliver training to partner sales and technical teams.
• Develop internal enablement to educate Okta sales on how to co-sell with GSI partners and navigate complex deals.
• Author partner-branded content such as solution briefs, customer case studies, and blog posts to support demand generation and awareness.
• Support executive communications and partner events with messaging, abstracts, and on-stage content.
• Act as the primary PMM interface for the GSI alliances and partner with marketing teams.
• Partner with Campaigns, Field, and AR/PR to amplify GSI narratives and momentum.
• Track KPIs including pipeline sourced via GSI partners, content performance, and engagement metrics.
• Iterate GTM efforts based on campaign analytics, sales feedback, and quarterly business reviews.

Requirements

• 8+ years in B2B Product Marketing, Partner/Channel Marketing, or a GTM Strategy role.
• Strong experience working with or supporting GSIs or large consulting firms such as Accenture, Deloitte, PwC.
• Proven ability to create compelling messaging and enablement for technical and business audiences.
• Demonstrated success in launching partner GTM programs that drive measurable results.
• Excellent communication, project management, and cross-functional collaboration skills.
• Adept at managing ambiguity, prioritizing effectively, and balancing strategic with tactical execution.
• Bachelor's degree required; MBA or equivalent experience preferred.

Nice to Have

• Experience with identity platforms or security solutions.
• Experience working in a global or multi-vertical environment.
• Familiarity with tools like Highspot or similar content management and analytics platforms.

Qualifications

• Bachelor's degree (required).
• MBA or equivalent experience (preferred).

Benefits & Perks

• Competitive annual OTE range between $147,000 and $221,000 USD, including base and incentive compensation.
• Equity (where applicable).
• Health, dental, and vision insurance.
• 401(k) plan and flexible spending account.
• Paid leave including PTO and parental leave.
• Flexible work environment and tools to empower productivity.
• Opportunities for social impact, talent development, and community building.