Staff Product Marketing Manager - Global Systems Integrators

About the Role

Key Responsibilities

• Develop and refine joint messaging with GSIs, articulating Okta's differentiated value in enterprise transformation engagements.
• Analyze partner business models, service offerings, and vertical expertise to inform go-to-market strategies.
• Monitor competitive activity in the identity and SI ecosystem to shape positioning and combat threats.
• Support cross-functional product launches and solution rollouts in collaboration with GSI partners.
• Support integrated campaigns and account-based marketing programs to drive GSI pipeline.
• Own the development of partner-specific value propositions, solution overviews, pitch decks, and playbooks.
• Create scalable enablement materials and deliver training to partner sales and technical teams.
• Develop internal enablement to educate Okta sales on co-selling with GSI partners and navigating complex deals.
• Author partner-branded content such as solution briefs, customer case studies, and blog posts to support demand generation and awareness.
• Support executive communications and partner events with messaging, abstracts, and on-stage content.
• Act as the primary PMM interface for GSI alliances and collaborate with marketing teams to amplify GSI narratives.
• Track KPIs including pipeline sourced via GSI partners, content performance, and engagement metrics, and iterate GTM efforts based on analytics and feedback.

Requirements

• 8+ years in B2B Product Marketing, Partner/Channel Marketing, or a GTM Strategy role.
• Strong experience working with or supporting GSIs or large consulting firms such as Accenture, Deloitte, PwC.
• Proven ability to create compelling messaging and enablement for technical and business audiences.
• Demonstrated success in launching partner GTM programs that drive measurable results.
• Excellent communication, project management, and cross-functional collaboration skills.
• Adept at managing ambiguity, prioritizing effectively, and balancing strategic with tactical execution.
• Bachelor's degree required; MBA or equivalent experience preferred.

Nice to Have

• Experience supporting or working directly with large consulting firms or GSIs.
• Experience in solution marketing, enterprise transformation, or identity/security platforms.

Qualifications

• Bachelor's degree in a relevant field
• MBA or equivalent experience (preferred)

Benefits & Perks

• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta
• Dynamic work environment with flexible tools, technology, and benefits
• Opportunities for mobility and remote work depending on role
• In-person onboarding at office locations (some roles may require travel)