Strategic Marketing, Customer Development, US - Remote

About the Role

Key Responsibilities

• Create and execute on integrated customer development plans in coordination with product marketing teams, sales, and support functions to implement shared near and long-term strategies
• Apply customer and clinical knowledge to iterate and evolve the Residents & Fellows Program, with added focus on areas of customer cross-over with the other business groups
• Establish and execute processes to track fellowship engagement pathways across the sales and marketing organization, enabling visibility to interactions and setting expectations for handoffs to ensure continuous customer engagement
• Serve as deep customer expert to cross-functional partners, leveraging the physician journey maps, customer research and data to influence and inform residents and fellows touchpoints across the organization
• Lead execution of identified key Residents and Fellows events and initiatives through strategy, design and implementation
• Identify, assess and report key fellows program metrics to articulate the contribution of the program to business KPIs and overall regional business objectives
• Represent region-specific market insights and customer needs to global marketing and business partners in support of business planning, financial forecasting, and product and service development needs
• Partner with cross functional stakeholders to inform HCP engagement efforts and ensure compliant development and execution of all initiatives

Requirements

• Bachelors Degree OR relevant clinical certifications
• Minimum of 3 years' strategic marketing, customer engagements, and/or physician training and education experience in the medical device, pharmaceutical, or life sciences industries
• Exhibits strong communication and interpersonal skills
• Demonstrated experience influencing and integrating with cross-functional and cross-regional teams to deliver on business objectives
• Demonstrated experience navigating ambiguity and change
• Demonstrated experience managing and prioritizing across multi brand portfolios
• Ability to develop relationships with physicians and key opinion leaders
• Ability to travel up to 30%

Nice to Have

• Experience in the Cardiac and/or Surgical repair therapies
• Experience with adult learning principles and educational program development
• Demonstrated experience developing customer engagement plans to include program metrics/KPIs and performance managing for results

Qualifications

• Relevant clinical certifications (if applicable)

Benefits & Perks

• Comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow
• Benefits that offer choice and flexibility and promote overall well-being
• Distinctive Associate Stock Ownership Plan in each country
• Potential opportunities for profit-sharing