Supervisor, Paid Social

About the Role

Key Responsibilities

• Develop a deep understanding of the client's brands and disease states, and determine how social advertising can provide a benefit to their audiences
• Work alongside analytics team to determine measurement plans for social media efforts
• Day to day management of client social media programs
• Manage a team of 1-2 social analysts, mentoring them through their career path
• Leverage social listening tools to develop strategies and analyze competition and audience segments
• Help create social media campaigns that provide a benefit to the audiences our clients are targeting
• Leading a client/brand social team
• Developing social media strategies
• Involvement in new business and pitch opportunities
• Collaborating with partner agencies and internal teams to ensure social efforts are integrated with marketing and creative efforts

Requirements

• Management or mentorship experience (1-2 years)
• Agency experience a plus
• Strong experience managing large budgets and creating scopes of work
• Background in media/paid social a plus
• Knowledge of Facebook Business Manager, Twitter, LinkedIn, Google Analytics and bid management tools, and social listening tools
• Healthcare/Pharmaceutical background a plus
• Bachelor's Degree or equivalent, preferably in marketing, communications, business or any quantitative or analytical related fields

Nice to Have

• Agency experience
• Background in media/paid social
• Healthcare/Pharmaceutical background

Benefits & Perks

• Competitive benefits package
• Base salary ranging from $70,000 to $140,000, depending on experience and qualifications
• Additional details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us