Talent Content Strategist

About the Role

Key Responsibilities

• Lead 1:1 coaching sessions with talent and Dulcedo peers, offering tailored content and social strategy recommendations, covering content ideation, analytics, and reporting.
• Suggest and implement content and optimization strategies such as SEO, discoverability tactics, platform audits, and aligning content with audience behavior and brand voice.
• Collaborate with the team to connect influencer deliverables with broader content and brand strategy.
• Create training materials, facilitate workshops, and build educational resources to empower creators and internal teams.
• Stay ahead of algorithm changes, platform features, and cultural trends, helping talent break into new formats like YouTube, streaming, or long-form storytelling.
• Work cross-functionally with scouting, marketing, and social teams to align on strategic growth priorities.
• Support Agents in shaping talent recruitment strategies, advising on content potential of prospects, and identifying creators with high growth or brand alignment potential.
• Prepare detailed presentations and follow-ups after coaching sessions to document outcomes and drive accountability.

Requirements

• 2-3 years of experience in influencer marketing and content strategy, within a creative agency or in-house brand team, with direct exposure to influencer-driven campaigns and growth strategies.
• Deep understanding of social platforms and how to scale audiences, including areas like gaming, entertainment, streaming, and long-form content.
• Confidence in building and growing accounts, tracking performance, and guiding top-tier creators.
• Ability to switch between platforms such as YouTube, TikTok, Instagram, and Twitch, and adapt strategies accordingly.
• Strong grasp of trending content, algorithm shifts, and audience behavior.
• Bonus: experience in podcasting, Substack, or editorial platforms.
• Strategic, creative, adaptable, with a genuine drive to support creators and a motivation to see clients succeed.

Nice to Have

• Experience in podcasting, Substack, or editorial platforms.

Qualifications

• Experience in influencer marketing and content strategy (2-3 years).

Benefits & Perks

• Unlimited Vacation, allowing flexibility to focus on work and personal well-being.
• Minimal office attendance requirements for those nearby Montreal or Toronto offices.
• Office environment with exposed brick walls, a snack-filled cupboard, and a dog-friendly space.
• Flexible work schedule prioritizing productivity and creativity.
• Freestyle Fridays, wrapping up work at 2:00 PM every Friday.
• Comprehensive insurance covering dental, vision, and medical needs for you and your loved ones after one month.
• Internal advancement opportunities in a rapidly growing company.