University SEO and Digital Marketing Strategist

Ball State University

Muncie, IN

Full Time

Entry Level

57k-62k

7 days ago

Job Description

About the Role

The Division of Marketing and Communications at Ball State University is a full-service, in-house partner to the colleges and units of the university. They develop strategic messaging aligned with the university's mission, values, and priorities. The team is passionate about their work and committed to excellence, respect, and responsibility. This position offers a flexible work model combining remote and in-office schedules and requires current authorization to work in the U.S. without sponsorship, along with background and education verification.

Key Responsibilities

Lead SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies to enhance online visibility.
Support SEM (Search Engine Marketing) initiatives and ensure alignment with SEO efforts.
Use tools like BrightEdge to audit websites, develop strategies, and implement technical and content optimizations across bsu.edu and affiliated sites.
Guide division's AI research and implementation, monitoring emerging technologies, AI-influenced search behavior, and evolving ranking factors.
Collaborate with content creators, web developers, and digital strategists to improve search rankings and site structure.
Work with IT and Enrollment Planning and Management to align technical solutions with marketing goals.
Continuously optimize over 350 academic program pages for search and AI visibility.
Monitor and analyze SEO performance metrics, generate reports, and provide insights for ongoing improvement.
Ensure compliance with Google algorithm updates, AI search trends, mobile optimization, and accessibility standards.
Work with paid search and digital advertising teams to align SEO strategies with SEM campaigns.
Manage relationships with Brightedge's Managed Services team and oversee deployment of AI tools within SEO platforms.
Stay informed on industry trends, AI search advancements, and emerging technologies, providing proactive recommendations.
Conduct training sessions and provide guidance for digital marketing team members, content contributors, and CMS publishers.

Requirements

Bachelor's degree from an accredited institution.
Minimum of one year of experience in SEO strategy, search engine optimization, or digital marketing with a focus on organic search.
Proficiency in SEO tools such as Brightedge, Google Search Console, Google Analytics, or other relevant platforms.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Experience with on-page SEO, technical SEO, keyword research, metadata optimization, and AI-driven and GEO search trends.
Ability to work collaboratively within a digital marketing team and across multiple stakeholders.
Ability to write clean, effective optimized content.

Nice to Have

Bachelor's degree in marketing, digital media, communications, computer science, or a related field from an accredited institution.
Minimum of two years of professional experience in SEO strategy, content optimization, and search engine ranking improvements.
Experience working with a web content management system (CMS), such as Sitecore or WordPress, or web design or development roles.
Familiarity with paid search strategy and how SEO aligns with SEM campaigns.
Strong understanding of AI-driven search, voice search, and evolving trends in digital discoverability.

Benefits & Perks

Paid 24 vacation days, 12 sick days, and 10 holidays annually.
Paid parental leave (6 weeks).
Affordable health and dental insurance, long-term disability, and life insurance plans.
Range of retirement benefits.
Coverage of 90% of undergraduate college tuition for children and 100% for the employee, plus 80% of graduate tuition.
Supportive work environment that values work-life balance and personal growth.

Working at Ball State University

The university values excellence, respect, and responsibility, fostering a passionate and collaborative environment. They emphasize continuous learning, innovation, and supporting employees' personal and professional development, including comprehensive benefits and a family-oriented approach.

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