(USA) Director, Product Marketing

Walmart

New York, NY

Full Time

Director

132k-264k

17 days ago

Job Description

About the Role

VIZIO is looking for a driven and creative Director, Product Marketing to head their VIZIO Ads, Inscape, and addressable product marketing efforts. The role involves collaborating with a team to market all advertising-related products, primarily focusing on B2B marketing to ensure customers such as brand advertisers, agencies, and networks understand the value of VIZIO's advertising capabilities. The Director will operate as VIZIO's central authority on marketing matters related to advertising revenue, features, and functionality, driving marketing efforts across the full customer funnel and developing go-to-market launch plans for key advertising product features. The position requires partnering with multiple internal stakeholders to drive consensus and deliver results in a fast-paced environment.

Key Responsibilities

Head the marketing efforts for VIZIO Ads, Inscape, and addressable product offerings.
Collaborate with internal teams and external partners to develop go-to-market launch plans for advertising product features.
Operate as the central authority on all marketing matters related to advertising revenue, features, and functionality.
Drive marketing strategies that span the full customer funnel, including B2B marketing to brand advertisers, agencies, and networks.
Manage technology partner relationships to support marketing initiatives.
Partner with multiple internal stakeholders to drive consensus and deliver results.

Requirements

Bachelor's Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.
OR 7 years' experience in Marketing, Business Administration, or related field.

Nice to Have

Masters in Business Administration.

Qualifications

Minimum of a Bachelor's Degree in Marketing, Business Administration, or related field, or 7 years' experience in the relevant fields.

Benefits & Perks

Competitive pay with performance-based bonus awards.
Health benefits including medical, vision, and dental coverage.
Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
Live Better U education benefit program covering tuition, books, and fees.

Working at Walmart

Walmart emphasizes understanding, respecting, and valuing diversity and being inclusive of all people. They believe they are best equipped to help their associates, customers, and communities live better by fostering a culture of respect and inclusion.

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