(USA) Director, Product Marketing

Vizio Group

New York, NY

Full Time

Director

132k-264k

18 days ago

Job Description

About the Role

VIZIO is looking for a driven and creative Director, Product Marketing to head our VIZIO Ads, Inscape and addressable product marketing efforts. The Director, Product Marketing will collaborate with a team in the marketing of all advertising related products. This is a strategic role that involves primarily B2B marketing—ensuring customers (brand advertisers, agencies and networks), and trade press understand the value of VIZIO's suite of advertising capabilities. The successful candidate will operate as VIZIO's central authority on all marketing matters related to advertising revenue, features and functionality. The role includes driving marketing efforts that span the full customer funnel, developing go-to-market launch plans for key advertising product features, and managing technology partner relationships. The team is fast-paced, requiring someone who excels at partnering with multiple internal stakeholders to drive consensus and deliver results.

Key Responsibilities

Head the marketing efforts for VIZIO Ads, Inscape, and addressable product marketing.
Collaborate with a team to market all advertising-related products.
Ensure customers, agencies, networks, and trade press understand the value of VIZIO's advertising capabilities.
Operate as VIZIO's central authority on all marketing matters related to advertising revenue, features, and functionality.
Drive marketing efforts that span the full customer funnel.
Develop go-to-market launch plans for key advertising product features.
Manage technology partner relationships.

Requirements

Bachelor's Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.
Or 7 years' experience in Marketing, Business Administration, or related field.

Nice to Have

Masters: Business Administration

Qualifications

Bachelor's Degree in Marketing, Business Administration, or related field.
4 years' experience in Marketing, Business Administration, or related field, or 7 years' experience in the same fields.

Benefits & Perks

Competitive pay with performance-based bonus awards.
Health benefits including medical, vision, and dental coverage.
Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
Live Better U education benefit program covering tuition, books, and fees.