Vertical Product Marketing Manager, North America Retail - San Francisco

Tiktok

San Francisco, CA

Full Time

Senior

128k-245k

21 days ago

Job Description

About the Role

The Vertical Product Marketing Manager, North America Retail at TikTok is responsible for developing and executing go-to-market strategies within the retail vertical to drive revenue and product adoption. This role involves partnering with sales, product, and engineering teams to understand client needs, analyze market opportunities, and influence product development, all while supporting TikTok's mission to inspire creativity and bring joy in a dynamic, innovative environment.

Key Responsibilities

Plan, define, and lead a Retail subvertical go-to-market strategy along with key sales leadership.
Include sales enablement, product positioning, and partnering with cross-functional teams to drive full-funnel plans.
Partner closely with the Sales team to understand user pain points, form business requirements, and prioritize solutions to influence product development.
Lead market understanding, opportunity assessment, competitive analysis, and gather customer feedback.
Represent the vertical and market with Product Management and engineering to develop strategic feedback and positioning.

Requirements

5+ years of experience in direct sales, product marketing, strategy, or product management with advertising technology products.
5+ years of significant experience in a specific industry vertical, either as a sales person, vertical product marketing manager, or similar role.
Experience partnering with and influencing product teams and/or engineering to represent market requirements.
Experience partnering with and influencing sales teams and developing go-to-market strategies.
Excellent organization and strong communication skills at all levels of seniority.
Be revenue-driven and revenue-guided in all recommendations.

Nice to Have

Full-funnel sales experience with a product lens and attention to technical details.

Qualifications

Proven experience in sales, product marketing, or strategy within advertising technology or related industry verticals.
Demonstrated ability to influence cross-functional teams including product, engineering, and sales.
Strong organizational and communication skills.

Benefits & Perks

Paid parental leave
Paid holidays
Disability insurance
Health insurance
Dental insurance
RSU (Restricted Stock Units)
Vision insurance
401(k) matching
Life insurance
Paid sick time
Additional wellbeing benefits
17 days of Paid Personal Time (prorated upon hire)

Working at Tiktok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and perspectives. The company fosters a culture of curiosity, humility, and impact, emphasizing innovation, resilience, and a growth mindset. TikTok values diversity and strives to reflect the communities it serves, encouraging employees to bring their authentic selves and contribute to a joyful, creative environment.

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