Vice President Brand Marketing, Complete Nutrition

The Coca-Cola Company

Chicago, IL

Full Time

Executive

10 days ago

Job Description

About the Role

Fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers. With over $3 billion in annual retail sales, its portfolio includes lactose-free, real dairy products such as fairlife ultra-filtered milk, Core Power High Protein Shakes, and fairlife nutrition plan. As a wholly owned subsidiary of The Coca-Cola Company, fairlife has been recognized for its industry-leading innovation. The company seeks a world-class marketer to lead its Complete Nutrition Portfolio, develop consumer-centric brand plans, and drive growth and brand preference.

Key Responsibilities

Lead the development of annual brand plans that leverage consumer, category, and customer insights to create clear and compelling growth strategies and key initiatives
Develop insights-led innovation and renovation focused on creating enduring edge for consumers and customers
Partner with commercial, sales, and finance teams to establish aggressive yet attainable growth targets aligned with marketing investment
Steer performance and DME during the year to ensure annual plan targets are achieved, adjusting based on macro-environment, category dynamics, and in-market results
Lead the development of impactful creative to bring brand architecture to life
Create holistic connection plans that drive consumer engagement and optimize ROI based on in-market results and marketing learnings
Infuse a test-and-learn mindset across all creative and communications to deepen consumer connection, drive trial, and build brand preference
Partner with commercial, sales, and digital teams to align availability and plans across channels and emerging platforms for seamless consumer experiences
Lead and develop a team of 7 brand marketers and collaborate with agency partners, establishing clear performance goals and supporting professional growth

Requirements

15+ years of brand marketing experience with increasing responsibility, including at least 5 years in a leadership role
Experience in a blue-chip consumer packaged goods company followed by experience in a small to mid-size company
Undergraduate degree required; MBA highly desirable
Strong consumer marketing expertise with a GM mindset, leading with data and insights to shape strategy
Competence in finance, sales, and operations to inform decision-making
Strategic thinking focused on winning today and building for the future
Well-versed in the latest marketing mediums and tools to drive trial and brand preference
Exceptional leadership skills capable of inspiring and building high-performing teams
Results-driven self-starter with accountability and perseverance
Collaborative, team-based approach with strong communication skills

Nice to Have

Experience with digital marketing platforms and emerging channels
Knowledge of the consumer packaged goods industry and market trends

Qualifications

Undergraduate degree (required)
MBA (highly desirable)

Benefits & Perks

Not explicitly specified in the description

Working at The Coca-Cola Company

The company values entrepreneurial spirit, humility, collaboration, active listening, dependability, confidence without arrogance, and a results-oriented mindset. Leaders are expected to embody these values and foster a positive, innovative work environment.

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