Vice President, Brand Marketing, Entertainment & Sports

About the Role

Key Responsibilities

• Develop and implement integrated brand marketing strategies that drive awareness, engagement, and viewership across all platforms (linear, streaming, digital).
• Lead comprehensive marketing campaigns for network programming, original content launches, and sports properties.
• Oversee brand positioning and messaging consistency across all consumer touchpoints.
• Drive consumer insights and research initiatives to inform strategic decision-making.
• Manage multi-platform marketing campaigns that maximize ROI and brand impact.
• Partner with Distribution Sales team to develop compelling marketing materials that support affiliate negotiations and renewals.
• Create customized marketing packages and value propositions for distribution partners.
• Lead co-marketing initiatives with cable, satellite, and streaming distribution partners.
• Collaborate with Ad Sales team to create marketing materials and campaigns that drive advertising revenue across linear, VOD, and digital platforms.
• Develop advertiser-focused presentations, case studies, and audience engagement data for advertiser meetings.
• Lead branded content and sponsorship marketing initiatives.
• Lead marketing strategy and execution for key sports partnerships including Golf, WWE, Premier League, A10 college basketball, NASCAR, and emerging opportunities.
• Develop integrated marketing campaigns to maximize partnership value and audience engagement.
• Create cross-promotional strategies leveraging sports partnerships across entertainment properties.
• Manage sports partnership marketing budgets and performance metrics.
• Lead and develop a team of marketing professionals, including the Director of Brand Marketing and supporting staff.
• Foster a collaborative, high-performance team culture focused on innovation and results.
• Provide strategic guidance and mentorship to direct reports.
• Manage departmental budgets and resource allocation.
• Build and maintain relationships with external agencies and vendors.
• Lead the creation, strategic direction, and execution of the Versant Marketing Council across all platforms.
• Establish metric-driven frameworks and relationship-building strategies to enhance cross-platform collaboration and marketing effectiveness.
• Drive council initiatives to maximize synergies and best practices across the Versant portfolio.
• Lead marketing strategy and execution for new streaming partner launch initiatives.
• Develop comprehensive go-to-market strategies to maximize platform adoption and audience engagement.

Requirements

• Minimum 12+ years of brand marketing experience in entertainment, media, or sports industries.
• Minimum 7+ years managing and leading marketing and creative teams.
• Direct experience building and managing marketing budgets.
• Experience in content/title marketing.
• Proven successful track record in television, digital or streaming marketing using brand campaigns, content marketing, media campaigns to elevate, engage and build audience awareness and engagement.
• Experience in streaming and digital marketing with a deep understanding of multi-platform content distribution.
• Direct experience supporting both ad sales teams and distribution teams (MVPD, digital, etc.).

Nice to Have

• Experience in sports marketing, partnerships, or sports media.
• Experience with subscription-based direct-to-consumer marketing or e-commerce marketing.
• Track record of supporting sales organizations and driving revenue growth through marketing initiatives.
• Strong presentation and communication skills for executive-level audiences.
• Successful track record of attracting top marketing and creative talent.
• Proven ability to manage complex, multi-stakeholder marketing campaigns.
• Experience in fast-paced, evolving media landscape.
• Bachelor's degree in marketing, communications, business, or related field; MBA a plus.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field; MBA a plus.

Benefits & Perks

• Company sponsored benefits including medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• Various discounts and perks.
• Hybrid work model with a minimum of three days in the office per week.