Vice President, Content
Highwire
Job Description
About the Role
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. Our people-first culture is driven by four core values: Team, Empowerment, Growth Mindset, Inclusion, Always Fierce Distinction. We are seeking a visionary Vice President of Content to lead our editorial and content marketing teams in driving significant business growth. This role is pivotal in advancing our new business development efforts while fostering organic growth within our existing client base. As a key member of our management team, you will leverage your expertise to create and execute integrated content strategies that engage audiences through compelling storytelling and deliver measurable business outcomes. You will oversee our entire content marketing and editorial teams, ensuring high-quality content that aligns with brand and client objectives, and will lead the integration of editorial work with content marketing and digital initiatives. Additionally, you will spearhead the evolution and strategic application of AI-powered tools within the content function to enhance efficiency and innovation.
Key Responsibilities
- Set the vision by building and evangelizing a content marketing strategy aligned with client outcomes, agency growth, and cultural momentum.
- Translate big brand ambitions into a system of owned, earned, shared, and zero-click offerings.
- Define and transfer the knowledge of a POV on how content wins in an AI-centric universe, keeping the “you” in everything offered.
- Oversee the content (editorial, SEO, content marketing) team and create a performance-based approach to integrate with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams.
- Develop the agency framework for high-output services including evergreen, episodic, campaign-related, and modular content.
- Establish editorial standards to drive relevance, trust, and authority, incorporating AI-related apps and approaches.
- Help clients see content as a growth driver and establish content as indispensable to client funnels, brand, and community/culture.
- Build a thought leadership program and conduct facilitated workshops in partnership with other solutions.
- Deeply analyze when to buy and when to automate, becoming the expert on AI integration in content processes.
- Grow and mentor a team of writers, editors, strategists, and content marketers, fostering curiosity and open-mindedness.
- Represent content in pitches, counsel, and internal discussions to position the agency as a leader in the discipline.
Requirements
- Bachelor's degree in Journalism, Communications, Marketing, or a related field; Master's degree preferred.
- 10+ years of experience in editorial leadership and content marketing with a proven track record of driving business growth.
- Experience working in a Public Relations, Marketing, or Communications agency with client-facing work and campaign execution.
- Demonstrated ability to grow revenue through strategic content initiatives and lead a team of 5 or more professionals.
- Strong understanding of editorial processes, content marketing, SEO/LLMSEO, and analytics tools.
- Ability to leverage AI tools and create frameworks for LLM-driven processes.
- Exceptional leadership, communication, and client engagement skills.
- Experience in a technology-related field is a plus.
- Ability to manage multiple high-impact projects in a fast-paced environment.
- Strategic thinker with a passion for driving results through innovative editorial solutions.
Nice to Have
- Experience in a technology-related field.
Benefits & Perks
- Competitive salary, merit-based bonuses and promotions.
- Hybrid work model.
- Excellent vacation policy including extended breaks for summer and winter holidays.
- Paid Parental Leave.
- Medical and dental benefits/ FSA.
- 401K Match.
- Commuter Benefit.
- Home office equipment stipend.
- Growth Mindset Stipend of $100 annually.
- Technology reimbursement.
- Wellness benefit.
- Donation Match.
- Mentorship programs.
- Monthly recognition programs.
- Employee referral bonus.
- New business referral bonus.
- Quarterly Highwire fun events.
- Dog-friendly work environment.
- Supportive environment with learning and growth opportunities.
Working at Highwire
Our people-first culture is driven by core values of Team, Empowerment, Growth Mindset, Inclusion, and Always Fierce Distinction. We foster an inclusive environment where everyone can feel safe, celebrated, and worthy. We prioritize diversity, inclusion, and belonging as foundational to our business and culture. We value curiosity, open-mindedness, innovation, and collaboration, creating a nurturing environment with many opportunities for learning and growth.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Highwire
Website
highwireltd.com
Location
San Antonio, TX
Industry
Metal Service Centers and Other Metal Merchant Wholesalers
Similar Jobs
Other opportunities you might be interested in
Brand Content Specialist
Project for Pride in Living
Senior Content Marketing Manager, B2B
The Sage Group
Director, Creative - eComm Content Creation
Walmart
Content Development Manager, EndoBariatrics Patient Demand
Boston Scientific
Senior Content Marketing Specialist
UnitedHealth Group
Branded Content Lead
Nasdaq