Vice President, Content

About the Role

Key Responsibilities

• Set the Vision: Build and evangelize a content marketing strategy aligned with client outcomes, agency growth, and cultural momentum.
• Translate big brand ambitions into a system of owned, earned, shared, and zero-click offerings.
• Define and transfer the knowledge of a POV on how content wins in an AI-centric universe, keeping the “you” in everything offered.
• Lead the Discipline: Oversee the content (editorial, SEO, content marketing) team and create a performance-based approach to integrate with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams.
• Develop the agency framework in conjunction with the ECD for high-output services including evergreen, episodic, campaign-related, and modular content.
• Establish editorial standards to drive relevance, trust, and authority, incorporating AI-related apps and approaches.
• Market the Work: Help clients see content as a growth driver, establish content as indispensable to client funnels, brand, and community/culture, and build a thought leadership program.
• Dive deeply into when to buy and when to automate, becoming the expert on AI applications in content.
• Grow a highly functional team of writers, editors, strategists, and content marketers, fostering a culture of curiosity and open-mindedness.
• Represent content at the table when pitching, providing counsel, or discussing agency growth as a leader in the discipline.

Requirements

• Bachelor's degree in Journalism, Communications, Marketing, or a related field; Master's degree preferred.
• 10+ years of experience in editorial leadership and content marketing, with a proven track record of driving business growth.
• Experience working in a Public Relations, Marketing, or Communications agency, with a strong understanding of client-facing work and campaign execution.
• Demonstrated ability to grow revenue through strategic content initiatives and lead a team of 5 or more professionals.
• Strong understanding of editorial processes, content marketing, SEO/LLMSEO, and analytics tools.
• Ability to leverage AI tools and create frameworks for LLM-driven processes.
• Exceptional leadership, communication, and client engagement skills.
• Ability to manage multiple high-impact projects in a fast-paced environment.
• Strategic thinker with a passion for driving results through innovative editorial solutions.

Nice to Have

• Experience in a technology-related field.

Benefits & Perks

• Competitive salary, merit-based bonuses and promotions.
• Hybrid work model.
• Excellent vacation policy including extended summer and winter breaks.
• Paid Parental Leave.
• Medical and dental benefits/ FSA.
• 401K Match.
• Commuter Benefit.
• Home office equipment stipend.
• Growth Mindset Stipend of $100 annually.
• Technology reimbursement.
• Wellness benefit.
• Donation Match.
• Mentorship programs.
• Monthly recognition programs.
• Employee referral bonus.
• New business referral bonus.
• Quarterly Highwire fun events.
• Dog-friendly work environment.
• Supportive, nurturing environment with learning and growth opportunities.