Vice President, Digital Marketing Analytics

About the Role

Key Responsibilities

• Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.
• Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations.
• Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.
• Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights.
• Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services.
• Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them.
• Remain at the forefront of the industry by exploring and evaluating new measurement methodologies and analytical technologies.
• Play an active role in new business development by identifying opportunities and developing innovative analytical solutions.
• Represent CMI Media Group at key industry events, showcasing thought leadership and building industry relationships.

Requirements

• 10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
• 7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.
• Proven leadership skills and a track record of building strong client relationships, with exceptional communication and interpersonal skills.
• Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.
• Experience or education in the pharmaceutical industry is a plus.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus.

Nice to Have

• Experience or education in the pharmaceutical industry.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI.

Qualifications

• Experience in analytics and research, particularly in online direct marketing or media performance.
• Leadership experience in managing high-performing teams.
• Strong client relationship and communication skills.

Benefits & Perks

• Competitive benefits package (details available at WPP Benefits).
• Base salary range from $115,000 to $230,000, with individual compensation based on experience, responsibility, and qualifications.