Vice President, Global Marketing Demand Generation

About the Role

Key Responsibilities

• Lead growth and demand generation efforts, focusing on a global scale, managing teams across multiple time zones.
• Own the lead-to-opportunity workflow, applying a data-driven approach to maximize pipeline development and conversion rates.
• Build strong relationships and collaborate effectively with marketing counterparts, SDRs, sales, and partner leadership teams.
• Develop and execute cross-functional integrated campaigns across various marketing channels to build a marketing-generated pipeline.
• Manage budgets effectively, ensuring a high return on investment and efficient cost per opportunity.
• Own the strategic roadmap for prospecting data, systems, and planning, aligning with the organization's growth objectives.
• Lead pipeline generation processes across marketing, sales development, partner teams, and sales organizations.
• Drive cross-functional go-to-market (GTM) initiatives, ensuring alignment between Sales, Marketing, Channels, and Finance teams.
• Identify opportunities for improvement and recommend new investments in data, tools, and programs to accelerate pipeline growth.
• Develop and implement integrated GTM plays, utilizing data-driven insights to align teams and enhance decision-making.
• Standardize reporting, dashboards, and analysis to provide valuable insights into pipeline health and performance.
• Promote the adoption of sales tools and best practices to increase efficiency and productivity.
• Contribute to defining Ideal Customer Profiles (ICPs) in collaboration with Business Intelligence, Product, and GTM teams.
• Influence stakeholders and drive alignment within and outside of the company.
• Maintain transparent communication, adopting a "roll-up-your-sleeves" approach to problem-solving and execution.
• Demonstrate leadership through strategic thinking, innovation, and taking full ownership of growth initiatives.

Requirements

• 15+ years of relevant experience in growth, demand generation, SaaS customer journey, pipeline management, sales operations, or revenue operations.
• Proven track record of success in scaling growth initiatives, particularly in fast-moving and global organizations, preferably in the cyber security space.
• Strong strategic vision and experience collaborating with GTM executives and teams.
• Highly analytical mindset with a data-driven approach to problem-solving and decision-making.
• Demonstrated ability to lead and prioritize initiatives that drive growth.
• Proficiency in GTM tech stack tools such as Salesforce, Anaplan, Clari, Marketo, 6Sense, and ZoomInfo.
• Expertise in optimizing processes and systems for scalability and efficiency.
• Excellent written and verbal communication skills to collaborate effectively with diverse teams.
• Knowledge of hardware, software, and subscription business models is a plus.
• Must be eligible to work in the US without sponsorship from an employer, now or in the future.

Nice to Have

• Knowledge of hardware, software, and subscription business models.

Qualifications

• 15+ years of relevant experience in growth, demand generation, SaaS customer journey, pipeline management, sales operations, or revenue operations.