VP, Analytics

About the Role

Key Responsibilities

• Establish meaningful KPIs, define learning agendas, and develop comprehensive measurement, data, and attribution (MDA) plans for clients.
• Provide meaningful reporting, analyze outcomes, and translate findings into actionable insights and recommendations.
• Identify, scope, propose, and direct the application of analytical services tailored to client needs.
• Design and recommend analytic methodologies and approaches to meet client goals.
• Develop phased roadmaps to enhance clients' analytical capabilities over time.
• Provide managerial leadership to analysts and data strategists to enable data assessment, customer profiling, segmentation, and behavioral analysis for decision-making.
• Inform business rules development for dynamic marketing strategies through customer segmentation and behavioral insights.
• Oversee staff development, including feedback, performance evaluations, coaching, and training.
• Activate the Marketing Sciences Center of Excellence to develop predictive analytics, machine learning, AI applications, and analytic technology solutions.
• Author POVs and IP on trends in marketing analytics and data-driven marketing.
• Codify best practices, create case studies, share methods, and collaborate on setting new standards within the network.
• Participate in new business pitches, including team leadership, content creation, and presentations.

Requirements

• 10+ years of marketing analytics experience, including at least 3 years in an advertising or marketing agency.
• Bachelor's degree in a related field or equivalent experience.
• Extensive experience in digital analytics (site, social, email, online, etc.).
• Strong knowledge of database marketing principles and structure.
• Working knowledge of statistical analysis, marketing mathematics, test and learn plans, and ROI measurement.
• Familiarity with digital measurement technologies (tagging, web services, digital tools).
• Understanding of social/digital listening tools and emerging research methodologies.
• Proven analytical skills with the ability to interpret data and generate actionable insights.
• Strong communication, presentation, and storytelling skills.
• Strong management skills with a track record of talent development.

Nice to Have

• Experience with predictive analytic solutions, machine learning, and AI applications.
• Knowledge of new research methodologies and technologies.
• Experience in authoring POVs and thought leadership in marketing analytics.

Qualifications

• Bachelor's degree in a related field or equivalent experience.

Benefits & Perks

• Competitive salary ranging from $157,500 to $189,000, based on experience and other factors.
• Comprehensive benefits including health, vision, dental insurance.
• 401(k) plan, stock options, Healthcare & Dependent Flexible Spending Accounts.
• Paid vacation, sick, personal days, and positive activism days.
• Paid parental leave and disability benefits.
• Hybrid work model supporting in-person and remote work two days per week.