VP - Brand & Content Media

About the Role

Key Responsibilities

• Craft and implement a holistic brand strategy that aligns with the company's vision, driving awareness, engagement, and loyalty across all consumer touchpoints.
• Oversee the evolution of the brand identity, ensuring it remains relevant and distinctive in the physician-dispensed and direct-to-consumer markets.
• Develop and manage a content strategy that drives brand storytelling, product education, and customer engagement across digital and physical platforms.
• Lead the creative team in developing innovative content across all channels, including digital, print, and video, ensuring alignment with brand guidelines.
• Oversee content production across social media, education, e-commerce, and email marketing platforms.
• Lead the social media team in executing strategies to enhance brand visibility and community engagement, monitoring trends to optimize efforts.
• Develop and execute a comprehensive PR strategy to enhance brand reputation and visibility, maintaining relationships with media outlets, influencers, and stakeholders.
• Lead the planning and execution of brand events, including product launches, influencer events, and industry conferences.
• Lead, mentor, and inspire a multidisciplinary global team, fostering a collaborative and innovative environment.
• Manage the global content and creative team, oversee onboarding of external agencies and talent, and ensure global consistency.
• Oversee the department's budget, ensuring cost-effective initiatives and evaluating ROI of brand activities.
• Manage relationships with creative, PR, and social agencies, including contract negotiations and vendor management.
• Partner with various internal teams and international markets on product promotions, brand initiatives, and adherence to global brand guidelines.
• Collaborate with finance to manage the department's budget and address financial risks.

Requirements

• 15+ years of related experience in content creation, creative direction, and 2D/3D design in prestige or luxury markets.
• Bachelor's degree in a creative field; advanced education highly desired.
• Proven leadership with significant team management experience.
• Outstanding communication, collaboration, and project management skills.
• Experience in international markets and managing global teams.
• Ability to multi-task and plan effectively with practiced negotiation skills.
• Strong network of senior-level contacts in the beauty, creative, PR, social, and media industries.

Nice to Have

• Experience with 2D animation and social media management.

Qualifications

• Bachelor's degree in a creative field.