VP, Brand and Integrated Marketing

About the Role

Key Responsibilities

• Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen Dental, driving measurable growth in patient acquisition and brand equity.
• Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
• Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
• Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey.
• Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement.
• Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all channels.
• Conduct in-depth market research and competitive intelligence analysis to identify emerging trends and opportunities.
• Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
• Develop and manage the brand’s budget, ensuring optimal resource allocation and accountability for KPIs related to brand awareness, patient acquisition, and revenue growth.
• Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 10+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Experience in the healthcare industry is a plus.

Qualifications

• Formal educational background with a bachelor's degree in marketing, business, or related field.
• Extensive experience in brand and integrated marketing, including leadership roles.

Benefits & Perks

• A salary range of $230,000 - $265,000 plus bonus/incentives.
• A generous benefits package that includes paid time off, health, dental, and vision insurance, and a 401(k) savings plan with match.