VP Global Marketing

About the Role

Key Responsibilities

• Build and grow a global marketing organization spanning brand, product marketing, sales lead generation, marketing operations, and consulting partner services.
• Manage and expand a network of external agencies and consultants to deliver results.
• Champion the customer experience, collaborating with product and sales teams to ensure the right message reaches the right audience at the right time.
• Lead implementation of marketing strategies and tactics to drive market demand growth for Pantone's solutions.
• Collaborate with cross-functional global teams to ensure cohesive and integrated marketing efforts that drive results.
• Develop and execute a robust marketing calendar with compelling campaigns that are resonant with target audiences.
• Work closely with finance and the President to develop the marketing budget and deliver cost-effective campaigns.
• Monitor and analyze marketing campaign performance, using data to evaluate effectiveness and identify areas for improvement.
• Partner with finance, web, sales operations, and data teams to develop dashboards and reporting frameworks to track marketing effectiveness.
• Lead, inspire, and develop a high-performing marketing team, fostering a culture of growth and succession planning.
• Manage digital marketing teams and collaborate with eCommerce and Web teams to enhance digital experiences and engagement.
• Drive strategy, planning, and execution of lead-generation and digital marketing activities, including website content, paid ads, SEO/SEM, social media, and email marketing.
• Collaborate with sales teams to develop sales strategies and materials, advise on sell-in and reseller strategies, and identify new sales leads.
• Support strategic initiatives for new products and markets, and provide ad-hoc support to the President on special projects.
• Stay current with marketing trends and technologies, providing thought leadership.
• Design the future state of customer service and engagement in collaboration with leadership.
• Ensure brand consistency across all touchpoints and act as a brand advocate internally and externally.

Requirements

• At least 10 years of senior marketing experience working with B2C and B2B companies.
• Bachelor's degree in business, Marketing, Computer Sciences, or related field.
• Extensive experience in brand management and digital/non-digital marketing channels.
• Proven track record in driving customer growth and revenue.
• Experience managing marketing budgets and demonstrating ROI.
• Strong understanding of ecommerce and digital marketing best practices, including social media advertising, email marketing, and GenAI search.
• Proven ability to lead, recruit, train, and retain high-performance marketing teams.
• Excellent project management, communication, and time management skills.
• Ability to translate complex marketing strategies into actionable plans and gain stakeholder buy-in.
• Keen knowledge of marketing compliance standards and regulations.
• Comfortable working in fast-paced, matrixed environments with multiple priorities.

Nice to Have

• Advanced degree and/or MBA.
• Experience in digital transformation initiatives.
• Experience with inorganic growth activities.

Qualifications

• Bachelor's degree in relevant fields; MBA preferred.
• 10+ years of senior marketing experience.

Benefits & Perks

• Competitive salary range of $200,000 - $250,000 USD per year.
• Bonus pay eligibility.
• Comprehensive benefits including paid time off, medical/dental/vision insurance, and 401(k).