VP of Marketing

CyberCoders

West Jordan, UT

Full Time

Executive

170k-200k

25 days ago

Job Description

About the Role

The VP of Marketing will lead the marketing strategy and execution for our organization, driving brand awareness and customer engagement in the B2B sector. This role will be crucial in shaping the vision and direction of our marketing efforts, ensuring alignment with business goals and delivering measurable results. The position is remote but requires 2-3 days per month in the West Jordan, UT office.

Key Responsibilities

Develop and implement comprehensive marketing strategies to drive business growth and brand awareness in the B2B automotive sector.
Oversee the planning and execution of marketing campaigns, including digital and traditional channels, to maximize outreach and engagement.
Lead a team of marketing professionals, providing guidance and support to achieve departmental goals and foster professional development.
Analyze market trends and customer insights to inform marketing strategies and identify new opportunities for growth.
Manage marketing budgets and allocate resources effectively to maximize ROI on campaigns and initiatives.
Collaborate with sales, product development, and customer service teams to ensure cohesive messaging and alignment with business objectives.
Represent the company at industry conferences and events to enhance brand visibility and generate leads.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
10+ years of experience in marketing, with a strong focus on B2B marketing strategies and execution.
Proven track record in developing successful marketing strategies that drive brand awareness and customer engagement.
Strong leadership skills with experience managing and developing marketing teams.
Excellent analytical skills with the ability to leverage data to drive decision-making and ROI analysis.
Familiarity with email marketing, drip campaigns, and social media marketing strategies.
Experience in the automotive or insurance industries is a plus.
Must be currently authorized to work in the United States; no sponsorship provided.

Nice to Have

Marketing
B2B Marketing
Marketing Strategy Development
Automotive
Brand Awareness
Management
Email Marketing
Drip Campaigns
LinkedIn Marketing
Industry Conferences

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field
10+ years of marketing experience

Working at CyberCoders

CyberCoders is an Equal Employment Opportunity Employer committed to diversity and inclusion. They consider qualified applicants with criminal histories in accordance with applicable laws and are dedicated to providing reasonable accommodations for individuals with disabilities.

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